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Sustainable Entrepreneurship and Local Manufacturing: Consumer Perceptions of Branded and Unbranded Household Products in Tezpur, Assam. JAES [Internet]. 2025 Oct. 22 [cited 2025 Nov. 5];21(2):123-8. Available from: http://www.asiaentrepreneurshipjournal.com/index.php/jaes/article/view/59