Journal of Asia Entrepreneurship and Sustainability
The Journal of Asia Entrepreneurship and Sustainability (JAES) is an international, peer-reviewed, open-access academic journal focused on advancing research at the intersection of entrepreneurship and sustainable development across Asia. The journal provides a scholarly platform for exploring how innovation, enterprise, and policy contribute to inclusive economic growth and environmental sustainability in diverse regional contexts. Publisher: Asia Academic Press Language of edition: English. Founded: 2005 ISSN: 1176- 8592 Frequency: Quarterly Open Access Peer-Reviewed
Gender Disparities In Credit Access And Sustainable Micro-Entrepreneurship: Evidence From The PMFME Scheme In India
The Pradhan Mantri Formalisation of Micro Food Processing Enterprises (PMFME) Scheme has emerged as a key national intervention to strengthen micro-entrepreneurship, enhance financial access, and increase credit flow to India’s unorganized food processing sector. The timely and adequate access of institutional finance under PMFME scheme plays an important role in survival of enterprise, stabilizing income of entrepreneurs and the supports the long term sustainability of the micro food enterprises. This study empirically examines the determinants of bank loan sanctioning and gender-based disparities in credit approval among PMFME beneficiaries using a multi-method analytical framework. Drawing on a dataset of 523 beneficiaries across various districts, the analysis integrates descriptive statistics, correlation matrix, multiple regression modelling, independent samples t-tests, and chi-square tests, classification to evaluate the financial, demographic, and scheme-related predictors of sanction decisions. The results indicate extremely high correlations between capital investment, working capital, and total proposed project cost, demonstrating structural consistency across DPR and sanction processes. Regression outputs confirm that total proposed cost significantly predicts sanctioned amounts, while working capital requirements exert a negative but significant effect. T-test results reveal a statistically significant gender gap in sanction ratios, favouring male entrepreneurs, though chi-square results show no categorical association between gender and sanction status. The study contributes empirical insights for policymakers by identifying financial, structural, and gender-related factors affecting sanction decisions, offering evidence-based recommendations to strengthen inclusive, sustainable, and resilient micro-enterprise entrepreneurship under PMFME.
PMFME Scheme, Credit Access, Loan Sanction, Gender Disparities, Micro Food Processing Enterprises, Financial Inclusion, Entrepreneurial sustainability.
Copyright (c) 2026 https://creativecommons.org/licenses/by/4.0
Fostering Female-Led Ventures: The Role Of Entrepreneurship In Advancing SDG 5
Abstract Women-led entrepreneurship has emerged as a critical driver of inclusive growth and gender equality, directly aligning with the United Nations Sustainable Development Goal 5 (SDG 5). By enabling women to participate as economic decision-makers, entrepreneurs, and leaders, female-led ventures contribute to reducing structural inequalities and promoting sustainable development. This paper examines the role of entrepreneurship in fostering female-led ventures and advancing SDG 5, with a focus on the Indian context. Using secondary data and case-based analysis, the study reviews contemporary literature, identifies the need for gender-sensitive entrepreneurial ecosystems, examines illustrative Indian examples, and maps women entrepreneurship outcomes to SDG 5 indicators.
Women entrepreneurship; Female-led ventures; Gender equality; Sustainable Development Goal 5 (SDG 5); Inclusive growth; Entrepreneurial ecosystems; Social entrepreneurship; Gender-responsive policy
Copyright (c) 2025 https://creativecommons.org/licenses/by/4.0
Impact Of Artificial Intelligence On Entrepreneurial Decision-Making In Emerging Asian Markets: An Integrative Conceptual Review
The influence of artificial intelligence on entrepreneurship is shaping how businesses make decisions concerning opportunity recognition, risk assessment, and allocation of resources. While the changing influence of artificial intelligence on entrepreneurship is receiving increased attention, studies remain compartmentalised even though the field of entrepreneurship is primarily focusing on advanced economies. There is inadequate understanding of how institutional complexity, resource constraints, and regulatory varying economies influence the use of technology in entrepreneurship within emerging Asia. To address this imbalance in the field, the current study aims to develop a conceptual understanding of how artificial intelligence affects entrepreneurial decision-making within the context of emerging Asia. To this end, the current study adopts a structured conceptual literature review approach to analyse the 74 articles obtained from the Scopus database that were previously peer-reviewed. This study aims to integrate the findings within the entrepreneurship, information systems, and management literature to synthesise the findings to recognise the key patterns and the pertinent theories that exist on the adoption of artificial intelligence and the decision-making processes that are undergone. The study thus develops an interdisciplinary conceptual framework that seeks to synthesise the drivers of the adoption of artificial intelligence, the capabilities of AI, the domains of entrepreneurial decision-making, the contextual moderators, the cognitive mediation, the ethical and regulatory governance. What the framework shows is that artificial intelligence is a support system to assist the entrepreneur in decision-making processes which aids in entrepreneurship rather than creating a new system that takes over the decision-making processes of the entrepreneur, while the organisation, cognition, and the environment in which the functions.
Entrepreneurship, information systems, artificial intelligence, entrepreneurial decision-making, AI capabilities.
Data Driven Strategy For Smoother Energy Transition In The Power Sector
The announcement of India’s net-zero target for 2070 has served as a strong and credible policy signal, fundamentally reshaping the national climate discourse and aligning domestic development priorities with long-term global decarbonization goals. By committing to net-zero emissions, India has not only underscored its intent to pursue a sustainable growth pathway but has also provided greater policy certainty to investors, industries, and sub-national governments, thereby accelerating momentum across climate-relevant sectors. Beyond its environmental significance, the net-zero commitment is catalysing new entrepreneurial opportunities by enabling SME participation, start-up innovation, and the emergence of green investment ecosystems across renewable energy, energy storage, grid services, and clean technologies. This paper seeks to examine the pathways through which India can realistically achieve its net-zero objective by 2070. It places particular emphasis on the power sector, which currently accounts for nearly 50 per cent of the country’s total greenhouse gas emissions. Given this substantial contribution, the pace and scale of the transition from fossil-fuel-based generation to renewable and low-carbon sources will be decisive in determining the feasibility of the 2070 target. Without a significantly faster and more coordinated transformation of the electricity sector encompassing generation, transmission, distribution, and end-use electrification, the ambitious vision articulated by the Honourable Prime Minister risks becoming increasingly difficult to realise.
Energy Transition, Net Zero 2070, Power sector emissions, ESG goals, International Solar Alliance (ISA), Production Link Incentive scheme (PLI), Conference of Parties, Paris (COP 26)
Sustainable Digital Payment Solutions In India: The Interplay Of Customer Acceptance, Technical Advancement, And System Feasibility
Purpose: India’s digital payment ecosystem has expanded rapidly however, the long-term sustainability of card-based and digital payment systems depends on user acceptance, technological robustness, and overall system feasibility. This study examines how customer acceptance of digital payment solutions in India is influenced by customer service quality and technical advancement, and how these factors together support the feasibility and sustainability of digital payment systems. Methodology: Grounded in the Technology Acceptance Model (TAM) and service quality literature, this study adopts a quantitative research design. Survey data were collected from users of card-based and digital payment systems in India. The key constructs examined include Customer Service Quality, Technical Advancement, and Overall Acceptance. The data were analyzed using variance-based Structural Equation Modelling (SEM) to evaluate both direct and indirect relationships among the study variables. Findings: The results reveal that Customer Service Quality has a strong positive effect on perceptions of Technical Advancement, indicating that responsive and reliable service interactions enhance users’ confidence in the technological capability of digital payment systems. Technical Advancement, in turn, significantly influences overall customer acceptance. Further analysis confirms that Technical Advancement partially mediates the relationship between Customer Service Quality and acceptance, highlighting the interconnected role of service experience and technology in driving adoption. The model demonstrates high explanatory power, underscoring the importance of these factors in ensuring the feasibility and sustainability of digital payment solutions in India. Originality/Value: This study adds up to the literature on digital payments by incorporating customer acceptance, technical development, and system feasibility into a sustainability-based framework. It not only offers evidence of how the Indian context works out empirically, but also gives practical advice to policymakers, banks and fintech companies aiming to be able to build resilient, efficient, and user-friendly digital payment ecosystems.
Sustainable digital payments, Customer acceptance, Technical advancement, System feasibility, Digital payment adoption, India
Sustainable Marketing Strategies and Their Impact on Entrepreneurial Growth in Emerging Asian Economies
The study investigated the relationship between sustainability indicators and entrepreneurial activity across four emerging Asian economies India, Indonesia, Malaysia, and the Philippines using the latest available secondary data from global institutions. The research examined how environmental performance, innovation output, renewable energy consumption, economic development, human capital, and institutional quality influenced new business density. A cross-sectional quantitative design was employed, integrating data from the Environmental Performance Index, Global Innovation Index, World Bank, and United Nations Development Programme. Descriptive statistics, correlation analysis, and simple regressions were used to explore associations among variables. Findings revealed that environmental performance, GDP per capita, and ease of doing business were positively associated with entrepreneurial activity, indicating that stronger sustainability governance and institutional support fostered higher business formation. Renewable energy consumption showed a negative relationship with entrepreneurship, suggesting transitional or structural energy factors unique to these economies. Innovation output demonstrated limited direct influence, implying that national innovation capacities may take longer to translate into entrepreneurial growth. Human capital also played a meaningful role, aligning with established theoretical perspectives. Although the small sample size limited generalizability, the study provided valuable exploratory insights into sustainability entrepreneurship linkages in emerging Asian contexts. The results emphasized the need for integrated policy approaches that advance environmental priorities while enabling entrepreneurial development.
Sustainable entrepreneurship, Environmental performance, Innovation, Emerging Asian economies, New business density.
Redefining Prestige: Emerging Paradigms In Sustainable Luxury
Luxury prestige has long been based on open scarcity and swift novelty. Climbing environmental limits, social examination, and electronic openness now compel brands to reimagine status on verifiable stewardship instead of conspicuous spending. To consolidate scattered scholarship and practice and suggest a testable model, sustainable prestige, that synthesizes environmental integrity, social equity, cultural heritage, and longevity-by-design. Narrative-analytic review of peer-reviewed literature, documented industry practices, and regulatory trends in fashion, leather, watches and jewellery, beauty, hospitality, and luxury mobility. Evidence is structured within cradle-to-care boundaries and evaluated using product-level metrics. Quality grades and uncertainty intervals are presented for estimates. Demand switches from logo legibility to "conspicuous evidence" with willingness-to-pay bolstered by provenance verification, access to aftercare, and resale liquidity. Supply capabilities are focused on responsible sourcing, clean chemistry, materials innovation, modular craft, decarbonized manufacturing, and distributed networks for repair. Governance, due diligence, assurance, and digital product passports turn intent into auditable evidence. This study conducts a structured narrative review of peer-reviewed literature, industry reports with transparent methodologies, and regulatory developments across multiple luxury sectors. It proposes a conceptual model of sustainable prestige integrating environmental integrity, social equity, cultural heritage, and longevity-by-design. Findings indicate a gradual shift in prestige signaling from conspicuous consumption toward verifiable stewardship, enabled by traceability, governance, and aftercare ecosystems. The paper contributes a testable framework and measurement agenda for future empirical research on sustainable luxury.
Sustainable luxury; Stewardship-based prestige; Traceability & digital product passports; Longevity-by-design & aftercare; ESG governance & due diligence.
A Study on Factors Influencing IPO Subscriptions of Startups in India: A Bibliometrics Literature Review
This study examines how academic research has explored the determinants of Initial Public Offering (IPO) subscriptions for startups in India between 2010 and 2025. Drawing on 410 publications retrieved from the Scopus database, the study applies PRISMA guidelines to select 43 articles for detailed bibliometric and thematic analysis. Using Biblioshiny in RStudio, it maps publication trends, author productivity, institutional collaboration networks, and thematic evolution in IPO-focused scholarship. The results show a sharp post‑2020 increase in output, led primarily by Indian and US scholars, with prominent contributions from leading Indian Institutes of Management and Indian Institutes of Technology. Core themes emerging from keyword, coupling, and thematic analyses include investor sentiment, IPO underpricing, behavioural biases, and regulatory frameworks, with growing attention to technology-driven IPOs and issues of market efficiency. The findings reveal a gradual shift from traditional pricing and performance questions toward behavioural and market-microstructure perspectives, while also identifying underexplored areas such as startup-specific risk factors and the interaction of regulation and investor psychology. By integrating bibliometric mapping with focused thematic insights, the paper offers a consolidated view of current knowledge and highlights future research directions with practical relevance for researchers, investors, and policymakers engaged in startup finance and capital market reforms in India
Behavioural biases, Bibliometric Analysis, Initial Public Offerings (IPOs), Indian capital markets, Investor sentiment, Primary Market, Startup finance.
InvestWise: An AI-Powered Premium Investment Advisory Platform for Optimal Portfolio Management in Indian Markets
The Indian financial market presents unique challenges for individual investors, particularly in portfolio diversification and risk management. This paper presents InvestWise, the first Indian-market-specific AI advisory framework integrating GPT-4 and Black-Litterman optimization for personalized investment guidance. Motivated by real-world investor experiences, such as the case of Ajit, a 30-year-old actor who suffered significant losses during the 2002 tech bubble burst, our platform employs advanced machine learning algorithms for comprehensive risk assessment and portfolio optimization. The system integrates OpenAI GPT-4 for intelligent analysis, React 18 for responsive user interfaces, and sophisticated financial modeling to provide personalized mutual fund recommendations. Our methodology encompasses multi-dimensional risk profiling, dynamic portfolio allocation, and real-time performance monitoring. Experimental results demonstrate superior portfolio performance with risk-adjusted returns of 12-18% annually and 31% higher Sharpe ratio compared to traditional advisory services, significantly outperforming existing approaches. The platform achieves a 94% user satisfaction rate in risk assessment accuracy and provides comprehensive financial ratio analysis including Sharpe ratio, Jensen's alpha, and Treynor ratio calculations. This research contributes to the advancement of FinTech solutions in emerging markets, demonstrating the efficacy of AI-driven investment advisory systems in improving individual investor outcomes while maintaining regulatory compliance and fiduciary responsibility.
Artificial Intelligence, Portfolio Optimization, Risk Assessment, Financial Technology, Mutual Funds, Investment Advisory, Machine Learning, Indian Financial Markets
From Illness to Attendance: A Mediation analysis of workplace factors influencing Presenteeism in India
This study aims to identify why an unhealthy employee going to work while ill. Hence, this paper exploring the relationship between health problems and presenteeism and identify the mediation effect of job security, teamwork, stress and perceived justice in between health problems and presenteeism. Data collected from a sample of 395 employees in public sector manufacturing organisations. Correlation approaches is employed in this study to discover relationships and regression method is used for determining the link between variables and the model's statistical fitness. The methodology used to conduct the mediation analysis is Baron and Kenny's (1986) three-step mediation analysis, its results are confirmed using Sobel's (1982), Aroian's (1944), and Goodman's (1960) tests. AMOS is also utilised to model structural equation model. This research provides evidence that health problems and presenteeism show a significant relationship. The results indicate that job security is working as a mediator variable in between health problems and presenteeism. Results also indicates that teamwork, stress and perceived justice not working as a mediator in between health problems and presenteeism. Hence study shows that job security is the reason why unhealthy employee is going to work while ill.
Presenteeism, Health problems, Job security, Teamwork, Stress , Perceived justice
Identifying and Ranking Barriers to Electric Vehicle Adoption among First-Time and Second-Time Potential Buyers in India: A Delphi-AHP Approach
India’s push toward electric mobility is critical for addressing urban pollution, reducing carbon emissions, and achieving sustainable transportation goals. However, the transition to electric vehicles (EVs) faces substantial resistance due to multidimensional barriers varying across consumer segments. This study identifies and prioritizes these barriers by examining two groups: first-time and second-time potential EV buyers, providing actionable insights for differentiated policy and market interventions. A three-phase research design was employed. First, a comprehensive literature analysis identified 25 obstacles across five dimensions: technological, infrastructural, financial, social, and policy-related. Using the Delphi approach, expert evaluations from 30 participants—15 from each consumer segment—identified the top ten essential problems for each group. These were evaluated using the Analytic Hierarchy Process (AHP) to determine relative importance. Findings reveal that while range anxiety and inadequate charging infrastructure are universally critical, first-time buyers prioritize performance concerns and social influence, whereas second-time buyers are more influenced by economic factors, technological skepticism, and policy clarity. The study offers segment-specific recommendations—ranging from infrastructure enhancement and performance assurance to financial incentives and transparent policies—to accelerate India’s EV transition. It also provides implications for entrepreneurs and SMEs developing EV-related solutions. By identifying barriers across segments, the study supports innovation in sustainable business models—such as localized charging networks, battery leasing, and digital mobility platforms—strengthening Asia’s green entrepreneurial ecosystem and contributing to literature by integrating comparative consumer perspectives into a structured prioritization framework.
Electric Vehicle Adoption, Delphi Method, Analytic Hierarchy Process, EV Barriers, Sustainable Entrepreneurship, Indian EV Market
Entrepreneurship And Economic Development: A Study Of Emerging Business Models In India
Entrepreneurship has emerged as a pivotal driver of economic development in India, particularly through innovative and inclusive business models that are reshaping traditional industry dynamics. With government initiatives like Digital India and Start-up India catalyzing structural transformation, the entrepreneurial ecosystem has expanded significantly across sectors such as fintech, agritech, digital handicrafts, and sustainability ventures. The study investigates how emerging business models contribute to India’s economic growth, employment generation, and regional inclusion. Using a qualitative exploratory research design, the study engaged 60 participants, including entrepreneurs, investors, policy advisors, and incubator managers, through semi-structured interviews. Thematic analysis was applied to identify critical patterns, supported by secondary data from policy documents and academic literature. Findings reveal that digital infrastructure, AI adoption, and policy support serve as key enablers of entrepreneurial success, particularly in urban centers. Conversely, challenges such as limited access to capital, regulatory complexity, and digital literacy gaps remain pervasive in rural and semi-urban contexts. Notably, the study highlights a rising trend in women-led ventures and grassroots innovation, emphasizing the growing inclusivity of India’s startup ecosystem. The study concludes that entrepreneurship in India is evolving toward a more inclusive, technology-driven, and regionally distributed model. To sustain and scale this momentum, targeted policy interventions, inclusive financial mechanisms, and regional ecosystem development are essential. The research contributes valuable insights into entrepreneurial strategies and policy recommendations, while also identifying areas for future academic inquiry.
Entrepreneurship, Emerging Business Models, Economic Development, Digital Infrastructure, Inclusive Innovation
Scalable and Ethical Artificial Intelligence for Sustainable Development Goals (SDGs): Insights from Multi-Stakeholder Engagement in the Global South
The study creates a scalable and ethical system of AI and investigates its implementation in the Asian market such as India and China with the emphasis on the potential of AI in fields such as education, health, and clean energy. The results note the transformative aspect of AI in promoting SDGs and the need to deal with such challenges as algorithmic bias and data scarcity. The fast growth of Artificial Intelligence (AI) is a disruptive prospect to develop the United Nations Sustainable Development Goals (SDGs) and in low- and middle-income countries (LMICs), in particular, but also issues of ethics, infrastructure, and social challenges remain. This research builds a scalable and ethical artificial intelligence framework based on a mixed-methods model, which combines 37 semi-structured interviews with policy makers, developers, NGOs and community leaders in India, Kenya, Bangladesh, Ghana and the Philippines, and secondary data analysis of global policy reports from UNESCO, OECD, UNDP and the World Bank. The results also reveal that AI innovation in education, healthcare, and clean energy is more efficient and more inclusive, but there is still algorithmic bias, lack of data, and digital exclusion. The study suggests a contextualized ethical approach based on fairness, transparency, and inclusivity, and relevant to the international standards. The study is able to emphasize the potential of AI to become antecedent to sustainable and equitable development instead of systemic disparity through its combination of ethical governance and stakeholder involvement. Keywords:
Artificial Intelligence (AI); Sustainable Development Goals (SDGs); Ethical AI; Global South; Low- and Middle-Income Countries (LMICs); Inclusive Innovation; AI Governance; Digital Ethics; Policy Framework; Sustainable Development.
Innovation Strategy and Sustainable Competitive Advantage in Asian SMEs: The Mediating Role of Knowledge Management
Small and medium-sized enterprises (SMEs) are essential to economic growth and innovation-driven expansion, but many of them find it difficult to stay competitive in quickly evolving markets. Knowledge management (KM) and innovation strategy (IS) are becoming more and more important to SMEs in Asia's emerging economies as industrial transformation, digitalization, and global integration pick up speed. Achieving Sustainable Competitive Advantage (SCA) in unstable and resource-constrained environments requires these two strategic facets. This study integrates knowledge from the resource-based and dynamic capabilities perspectives to investigate the mediating role of knowledge management (KM) in the relationship between IS and SCA among Asian SMEs. A quantitative, cross-sectional survey was conducted among 500 Indian SMEs representing manufacturing, services, information technology, and retail sectors. Data were analyzed using descriptive and correlational techniques within the mediation framework proposed by Baron and Kenny. The results revealed strong positive relationships among IS, KM, and SCA (r = 0.63, 0.68, and 0.56, respectively), indicating that KM strengthens the transformation of innovation into sustainable performance outcomes. The study concludes that embedding KM practices within innovation frameworks enables SMEs to convert creativity into enduring competitiveness, offering valuable implications for policymakers and business leaders across Asia’s dynamic SME ecosystem.
Asia, Dynamic Capabilities, Innovation Strategy, Knowledge Management, Sustainable Competitive Advantage
Integrating Marketing Strategy With Business Management: A Roadmap For Competitive Advantage
In today’s rapidly evolving business landscape, the strategic integration of marketing with business management has become a vital determinant of sustainable competitive advantage. While marketing has traditionally been treated as a functional domain, there is growing recognition of its potential as a core strategic enabler. Many organizations continue to struggle with aligning marketing activities with broader organizational goals. The research employed a qualitative, exploratory design using thematic content analysis of scholarly and applied literature sources. The study focused on identifying key strategic frameworks, integration barriers, and emerging trends. Secondary data were analyzed across four domains: theoretical alignment, organizational challenges, strategic contributions, and practice adoption. Findings revealed that frameworks such as the Resource-Based View, Dynamic Capabilities, and Integrated Marketing Communications dominate the discourse on integration. Key organizational barriers include siloed structures, digital skill gaps, and strategic short-termism. High integration positively impacts strategic planning, customer value creation, and sustainability initiatives. Emerging practices like data-driven marketing and cross-functional collaboration are increasingly adopted by firms seeking agile, aligned operations. The study underscores that marketing should be positioned as a strategic function central to innovation and value delivery. It recommends deeper structural integration, stronger digital capabilities, and future empirical validation to refine and operationalize integration frameworks across industries.
Strategic integration, marketing strategy, business management, competitive advantage, organizational alignment
Assessing the Role of Green Bonds, Interest Subsidies, and ESG Policies in Driving Private Climate Finance in India within Nationally Determined Contribution Targets
India's ambitious climate targets require unprecedented private sector investment, yet the mobilisation of finance for green start-ups and sustainability-driven SMEs remains underexplored. This study uses a secondary data analysis approach, synthesising existing literature, policy documents, and institutional reports from major stakeholders to assess the effectiveness of climate finance tools, including green bonds, interest subvention schemes, and ESG frameworks. The analysis shows that, while green bonds and established ESG frameworks have directed capital towards large-scale renewable energy and infrastructure projects, their full potential to support start-ups and SMEs is limited by low market awareness, high transaction costs, and inconsistent disclosure standards. By reducing capital costs, demonstrating project credibility, and encouraging sustainable innovation, these financial mechanisms hold significant promise for India's climate innovation ecosystem. Recommended targeted changes include unified green taxonomy, enhanced lending mechanisms, and specialized capacity-building programs to augment private sector involvement and generate new development prospects for budding green firms in accordance with India's NDCs.
Validation of Factors Affecting Customer Purchase Behavior in Digital Marketing: Insights from EFA and CFA
Purpose: The purpose of this study is to validate the key factors influencing customer purchase behavior in the context of digital marketing using Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA). Design/ Methodology/Approach: In this study sample size was 400 respondents and used Quantitative research design. Findings: The study employed Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA), and Structural Equation Modeling (SEM) to validate and assess the impact of key digital marketing factors on customer purchase behavior. EFA identified five major dimensions—website design, price offerings, security and privacy, innovation, and delivery—as significant constructs influencing purchase decisions, while CFA confirmed the model’s validity, reliability, and goodness-of-fit. SEM results further revealed that all five factors positively and significantly affect customer purchase behavior, indicating that enhancing these digital marketing dimensions can effectively improve customers’ online purchase decisions. Research Limitations: Numerous factors of Digital marketing have been included in this study, but we can investigate other factors influencing both Digital marketing and purchase decision in the future. Practical Implications: With the Purpose to create the long term stability and competitive edge in the online marketplace, the findings also approach to focus on the customer requirement and fulfill the need as well. In addition to create the trust and also motivate the consumer to regularly interact with the Digital marketing platforms. Social Implications: It emphasizing the social dynamics of digital interactions, trust, and community influence. It also promotes the benefit of social media, online feedback, to motivate the purchase decision. Originality/Value: This study provide original contributions identifying the factors affecting the purchase decision via digital marketing using advanced analytical methods such as Structural Equation Modeling (SEM). Article Type: Research paper Funding Statement: No grant funding was received.
Accessibility, Consumers, Delivery, Digital marketing, Price Offerings, Purchase Decision.
Electric Vehicle Adoption in India: A Decade of Research Trends and Insights Through Bibliometric Analysis
The transition to electric vehicles (EVs) in India represents a pivotal shift in the nation’s sustainable mobility agenda, yet their adoption remains constrained by multifaceted challenges. This study offers the first comprehensive bibliometric analysis of electric vehicle adoption (EVA) research in the Indian context, tracing its evolution over the period 2014–2024. Drawing from a curated dataset of 153 Scopus-indexed journal articles, the study employs performance analysis, co-word analysis, co-citation mapping, and bibliographic coupling using Biblioshiny and vosviewer tools. The findings reveal a sharp acceleration in research output post-2020, driven by policy momentum, technological advancements, and rising environmental concerns. Thematic evolution analysis uncovers a progressive shift from early concerns around infrastructure and policy gaps to more recent emphasis on integrated adoption strategies, battery technology, and sustainable urban mobility. High-impact studies predominantly focus on consumer behavior, total cost of ownership, and policy effectiveness, with limited but growing international collaboration. This review highlights key research clusters, knowledge gaps, and emerging themes, offering valuable insights for academics, policymakers, and industry stakeholders. It also presents the direction of future research with a focus on consumer-centric models, renewable integration, and data-based policy frameworks to help speed up EV adoption in India.
EV adoption in India, Electric mobility ecosystem, Sustainable transportation, Co-citation and thematic evolution, Bibliometric analysis
From Cool to Committed: The Pathways Linking Brand Trendiness, Emotional Identity, and Behavioral Loyalty in the Indian Fashion Market
In the fast-paced Indian fashion industry, brand trendiness the belief that a brand is cool, modern, and breaking new ground has become a key factor in consumer engagement and loyalty – particularly among Gen Z and Millennial shopper segments. Based on the literature review and previous studies’ findings, secondary data are used to develop a conceptual framework using Aaker’s Brand Identity Model that links brand trendiness, emotional identity, and loyalty outcomes. In summary, the results indicate that if fashion brands are perceived as trendy and culturally relevant, they elicit emotions of identification within young adults and help them see the brand as an extension of their self-concept. In addition to the marketing implication, the study has a contribution to the body of sustainable entrepreneurship as it informs the debate on sustainability as a tool of innovation and responsible business development in the Indian fashion sector through brand trendiness. It points out the trend informed design and emotional branding through start-ups and small fashion enterprises to attain economic viability, social inclusion, and long-term sustainability. This places the study in the larger context of sustainable development and ethical entrepreneurship in emerging markets in Asia.
Sustainable Entrepreneurship; Brand Trendiness; Emotional Identity; Behavioural Loyalty; Fashion Entrepreneurship; Sustainable Development.
Copyright (c) 2025 Dr Partha Pratim Chakraborty, Dr. A.S.Suresh, Dr. Santhosh Joseph, Dr Prachi Jain, Dr. Govind Soni (Author) https://creativecommons.org/licenses/by/4.0
Role of Public Policy and State Capacity in Influencing Entrepreneurial Activity: A Cross Country Analysis
Entrepreneurship serves as a key catalyst of economic growth, driving innovation and creating employment opportunities across the globe. (Ács et al., 2018; Autio et al., 2014). By facilitating the creation and expansion of new ventures, entrepreneurship contributes to the dynamism and resilience of economies in an increasingly competitive and globalized environment (Sautet, 2023; Baumol, 1990). Governments and policymakers recognize entrepreneurship as a key lever for addressing structural economic challenges, including unemployment and technological disruption (Aidis et al., 2022; Bosma et al., 2024).
“Sustainable Stock Price Prediction through Pooled OLS Analysis: Integrating Fundamental and Volatility Indicators in India’s Automobile Sector”
Purpose: Stock price forecasting is still crucial to the emerging economies like India where the automobile industry is the engine of sustainable industrialization and entrepreneurship. This paper will analyze the combined effect of the basic indicators and market volatility in determining the movement in stock prices to make financial predictability a responsible investment and economic resilience tool. Design/Methodology: The Pooled Ordinary Least Squares (OLS) model of panel data regression was used in 20172024. The basic predictors are the Price-to-Earnings (PE) ratio, Price-to-Book (PB) ratio, and Return on Equity (ROE), and the proxy of volatility is the Standard Deviation (SD) of returns. To ensure that all variables were comparable, Z-scores were used to standardize them. Findings: The model describes approximately 52 percent of the stock price movements, indicating that PE, PB, and SD play a major role in price movements, whereas ROE has weak short-term effects. The integration of the valuation and volatility measures makes sustainable investment more predictable and the market more transparent. Originality/Value: The article bridges the gap between financial modelling and sustainable entrepreneurship and shows that the integration of valuation volatility can support ethical finance and industrial innovation in the new markets of Asia. Practical Implications: The finds give information to investors, analysts and policy makers who are concerned with responsible investment models that strengthen the stability of markets, financial literacy and inclusive economic development.
Sustainable Finance; Entrepreneurship; Green Investment; Volatility; Strategic Management; Automobile Sector; Corporate Responsibility; Asia
Mapping Electric Vehicle Research in Developing Economies: Insights into Sustainable Mobility and Green Transitions
Electric vehicles (EVs) represent a pivotal innovation in reducing greenhouse gas emissions and advancing sustainable mobility, particularly in developing economies where infrastructure, policy, and market readiness remain uneven. This study conducts a comprehensive bibliometric analysis to map the intellectual and thematic evolution of EV research in these regions, identifying key trends, influential authors, countries, and emerging themes that define the field. A total of 501 articles retrieved from Scopus and Web of Science databases were analyzed using VOSviewer and Biblioshiny, employing keyword co-occurrence and performance mapping techniques. The results reveal a sharp rise in EV-related research after 2020, reflecting growing academic and policy attention toward sustainable transport transitions. The thematic structure of the field highlights the importance of policy and incentive frameworks in driving adoption, the environmental and economic implications across the EV life cycle, the integration of renewable energy sources with EV infrastructure in thermally dependent economies, and the behavioral and socioeconomic factors influencing consumer adoption. Collectively, these research directions indicate a gradual shift from technology-centric approaches toward multidimensional strategies that combine innovation, governance, and consumer engagement. The study offers actionable recommendations for enhancing EV adoption through local manufacturing, renewable-powered infrastructure, and coordinated policy mechanisms. The findings provide valuable insights for policymakers, researchers, and industry stakeholders seeking to accelerate sustainable mobility and inclusive green development in emerging economies.
Electric Vehicles, Developing Economies, Bibliometric Analysis, Policy and Innovation, Vosviewer, Biblioshiny
Financial Cognition And Sustainable Fintech Adoption: Behavioral Insights From Data-Driven Payment Ecosystems In Bangalore
In India's fastest-developing digital centers, including Bangalore, the expansion of data-fueled payment systems is starting to transform the manner in which people conceptualize and handle money. The increasing adoption of mobile wallets, UPI-based transfers, and algorithmic payment interfaces is not just modifying transaction behavior but also shaping financial cognition — the cognitive processes that enable people to make judgments, reach decisions, and trust financial transactions. This research examines how city consumers understand monetary value, experience convenience, and navigate risks in these technologically facilitated spaces. It also addresses how concerns regarding privacy, digital literacy, and system openness influence user confidence and choice. The investigation indicates that although speed and access enhance financial ease, a sense of uncertainty regarding security and the use of data still influences user behavior. By placing financial cognition within the context of Bangalore's growing payment system, the paper provides insights for policymakers, fintech engineers, and educators looking to build payment platforms that are not only optimized but also psychologically inclusive. Fintech entrepreneurship is key to fuelling inclusive and sustainable digital economies through the provision of accessible financial services to unserved populations. Cognitive aspects, including financial literacy and online platform trust, can be used to guide strategies for the sustainable development of start-ups and SMEs in Asia in order to promote broad-based participation in the digital economy. Digital inclusion is inextricably interconnected with social and economic sustainability because equal access to financial services promotes collective empowerment and resilience.
Sustainable entrepreneurship, Fintech innovation, Inclusive business models, Corporate social responsibility, Digital inclusion, Asia, Financial cognition
Winning the Senior Market: Entrepreneurial Strategies for Success
This study examines the behaviour of senior consumers from the perspective of professionals in this market, who are considered to be entrepreneurial players in the fast-growing sector. A qualitative study was conducted through 15 case studies with companies from different industries targeting seniors, to determine the business tactics to be implemented by entrepreneurs in order to meet the changing demands of senior consumers. The tabular illustration of themes and sub-themes, developed by NVivo, provides a systematic summary of the results, ensuring a detailed understanding of the perspectives shared by market professionals. Mainly it is deduced that in the senior market, it will be necessary to take into account, customization and specific support, innovation and adaptation of technology, the long sales cycle, as well as regulations and security.
Generational entrepreneurship, Senior consumers, Strategic management Innovation and technological adaptation, Regulations and security.
Sustainable Entrepreneurship and Local Manufacturing: Consumer Perceptions of Branded and Unbranded Household Products in Tezpur, Assam
This study explores consumer perceptions of branded and unbranded household products in Tezpur, Assam, within the context of sustainable entrepreneurship and local manufacturing. Data were collected from 100 respondents representing diverse income, occupation, and age groups to examine how socio-economic variables influence purchasing behaviour. The findings show that 84 % of consumers prefer unbranded household products, 16 % purchase both branded and unbranded goods, and none depend solely on branded items. Among product attributes, 74 % of respondents rated durability as most important, 66 % prioritised price, and 41 % valued appearance. Nearly 97 % agreed that branded goods are overpriced, while 91 % preferred unbranded alternatives because of affordability and accessibility. These unbranded items, produced by small and micro enterprises, demonstrate how local entrepreneurship supports sustainable consumption through affordability, adaptability, and community trust. The analysis shows that such enterprises advance economic sustainability by generating local employment and maintaining low-cost supply chains, social sustainability by promoting inclusion and equitable access, and environmental sustainability by minimising transport emissions and encouraging reuse. The study concludes that sustainable entrepreneurship in semi-urban regions can flourish when local producers align their manufacturing and marketing strategies with consumer values of affordability, durability, and ecological responsibility, making unbranded local production a viable and sustainable business model.
Sustainable entrepreneurship, small enterprise innovation, local manufacturing, consumer perception, unbranded household products, sustainable consumption
Environmental Consciousness, Consumer Behavior, and Implications for Sustainable Entrepreneurship in India’s Organic Food Market
This study investigates the growing consciousness and trends in organic food consumption and green products, driven by increasing ecological awareness and concern for health. It explores how consumers' environmental knowledge influences their perception of organic food and the relationship between this knowledge, perception, and buying behavior. A total of 398 participants participated in the survey. The binary logistic regression analysis revealed that a higher knowledge score was significantly linked to the perception, suggesting the benefits of organic food for health and the environment, apart from being superior in quality. Perception, in turn, is closely associated with buying behavior. The research provides strategic implications for entrepreneurs and organic enterprises in India. This is beyond consumer insights. Demographic factors such as gender, income, and education were also found to significantly influence consumption patterns. Understanding demographic trends and environmental ethics can guide product positioning, market segmentation, and the growth of inclusive and sustainable business models. These findings contribute to the broader treatise on sustainable entrepreneurship and innovation in Asian green marketplaces.
Buying behavior, consumers’ perception, knowledge, and organic food products
The Role of Banking Institutions in the Growth and Sustainability in Start-ups
The start-up scene in India has become a major driver of technical innovation, job creation, and economic expansion. Even while government programs like start-up India have promoted entrepreneurship, many firms continue to have difficulties obtaining official financial backing. By providing loans, financial services, and advising help, banking institutions-as official financial intermediaries-play a crucial role in supporting the expansion of start-ups. The purpose of this study is to assess the contributions of financial institutions to the growth and success of Indian start-ups. Using primary data gathered from 312 banking experts in both public and private sector for start-ups. The report identifies many major obstacles, including high perceived risk, a lack of collateral, start-up poor financial history, and legal restrictions that banks have to conform to when providing credit facilities to new businesses. The results indicate that while banks recognize the potential of start-ups to spur innovation and job creation, their active involvement in start-up funding is constrained by a number of operational and risk-related constraints. The report makes insightful suggestions for enhancing the start-up funding landscape, such as enhanced credit guarantee procedures, banking awareness campaigns, and legislation changes. The findings of this study will be a valuable tool for financial institutions, legislators, and start-up entrepreneurs working to create a more welcoming and encouraging financial environment in India.
Start-up India, Start-up entrepreneurs, Banking Institutions, Growth of Start-up, Financial Support, Sustainability
Digital Transformation and Business Sustainability: A Study of Asian Startups in the Post-Pandemic Era
Digitalization has been changing the face of entrepreneurship in Asia very fast, particularly during the period of the COVID-19 pandemic. Companies in the region have been going digital to increase resilience, scalability, and sustainability in the irrepressible environment of startups. With a sample size of 5,065 startups in different countries, e.g., India, China, Japan, Pakistan, and Malaysia, the research relies on statistical approaches that incorporate SPSS in its study, including logistic regression and cross-tabulations that illuminate major trends of digital orientation and sectoral changes. According to the findings, the number of digital startups has increased significantly following 2020, and such direction as FinTech, SaaS, and AI become leading. The correlation of the findings indicates a strong negative relation of founding year with digital focus indicating that digital adoption is not a reactive feature but a structural feature. There are regional differences in which countries such as Japan and Singapore are digital intensity high and others such as Pakistan and Malaysia are low. Cluster profiling also identifies four kinds of startup archetypes using geography, industry and the time of founding. These observations reiterate the importance of policy, infrastructure and ecosystem maturity in defining sustainable and technology led entrepreneurial turnout in varied economies of Asia.
Digital transformation, Business sustainability, Asian startups, Post-pandemic entrepreneurship, Technological innovation
Bibliometric Insights into Leadership Skills and Their Influence on Diverse Team Performance
Purpose: This research employs a thorough bibliometric analysis to study the evolving context of leadership competencies in managing heterogeneous teams. By examining scholarly works from the past twenty years, this study provides insight into how scholars have investigated the significance of leadership skills in team diversity. Thematic mapping, bibliographic coupling, co-citation analysis, and performance evaluation are important analytical techniques. Design/methodology/approach: The Scopus database was the source of 176 academic publications in all. The study performed an exhaustive evaluation of performance and topic clustering using bibliometric tools like VOS viewer. To comprehend the field's intellectual structure, metrics like publishing trends, prominent authors and organizations, high-impact journals, keyword co-occurrence, and international research collaborations were looked at. Findings: The United States and the University of Iowa emerged as the top contributors to the highest research output in 2024. The International Journal of Organizational Behavior has been determined to be the most productive, and the Journal of Management was found to be the most influential. Research on diverse mindsets and meta-analyses on team design are significant works that impacted the area. Significant fields of scholarly interest were highlighted by the identification of 19 thematic groupings. Research implications: By mapping existing trends and highlighting gaps in the literature on leadership in diverse teams, this study offers academics with useful recommendations. It also provides the groundwork for further research in this expanding field of study. Originality/value: This happens to be the first study, as far as the authors realize, to provide a bibliometric review that focuses exclusively on leadership abilities in relation to varied team performance.
Leadership competencies, Team diversity, Bibliometric review, Co-citation, Scientific mapping, Literature analysis
Impact of Bihar Entrepreneurship Scheme on Migrant Worker Retention and Socio-Economic Development: A Comprehensive Analysis
Migration of skilled and unskilled workers from Bihar has been a persistent challenge hindering the state's development trajectory. This study examines the impact of the Chief Minister's Entrepreneurship Scheme (CMES) launched in 2017-18 as a strategic intervention to retain migrant workforce and foster entrepreneurial ecosystem development. Through exploratory factor analysis of primary data collected from 847 beneficiaries across multiple demographic categories, this research identifies four key motivational dimensions influencing entrepreneurial participation: Family-Centric Motivation, Programmatic and Social Support, Structural and Resource Factors, and Autonomy and Accessibility. The findings reveal that the scheme has effectively targeted marginalized communities, with Economically Backward Castes (EBC) showing the highest participation rates (42%), followed by Scheduled Castes/Scheduled Tribes (31%) and Youth categories (23%). The Kaiser-Meyer-Olkin measure of sampling adequacy (0.848) and Cronbach's Alpha reliability coefficient (0.867) validate the robustness of the analytical framework. These results demonstrate the scheme's potential as a replicable model for addressing migration-induced development challenges in similar economic contexts.
Migration, Entrepreneurship Policy, Socio-Economic Development, Bihar, Factor Analysis
Copyright (c) 2025 Dr. Ritu Narayan, Vibhash Ranjan, Dr. Savya Sachi (Author) https://creativecommons.org/licenses/by/4.0