Conventional Marketing: The Unconventional Way- Reconceptualising Guerrilla Use of Traditional Media . Journal of Asia Entrepreneurship and Sustainability, [S. l.], v. 22, n. 1, p. 262–271, 2026. DOI: 10.53555/jaes.v22i1.132. Disponível em: https://www.asiaentrepreneurshipjournal.com/index.php/jaes/article/view/132. Acesso em: 4 feb. 2026.