Journal of Asia Entrepreneurship and Sustainability
type: channel
description: The Journal of Asia Entrepreneurship and Sustainability (JAES) is an international, peer-reviewed, open-access academic journal focused on advancing research at the intersection of entrepreneurship and sustainable development across Asia. The journal provides a scholarly platform for exploring how innovation, enterprise, and policy contribute to inclusive economic growth and environmental sustainability in diverse regional contexts. Publisher: Asia Academic Press Language of edition: English. Founded: 2005 ISSN: 1176- 8592 Frequency: Quarterly Open Access Peer-Reviewed
language: en
publication name: Journal of Asia Entrepreneurship and Sustainability
issn: 1176-8592
items: Assessment of Private Banking Sector’s ESG initiatives towards Sustainable Entrepreneurship in India
items: Post-mortem of Digital Wealth Platforms: A Synthesis and New Framework for User Engagement and Value Creation
items: MODELLING INTENTION AND TRUST IN AI-BASED DIGITAL PAYMENTS FOR SUSTAINABLE RURAL ENTREPRENEURSHIP AND FINANCIAL INCLUSION: A SEM STUDY IN RURAL DELHI NCR (ASIA)
items: Integrating AI into Human Resource Management: Implications for Recruitment and Retention
items: Mapping Private Sector Engagement in Climate Finance: A Systematic Review and Topic Modelling Analysis
items: Sustainable Governance And Cooperative Federalism: Fostering Innovation And Growth In India's Entrepreneurial Ecosystem
items: Conventional Marketing: The Unconventional Way- Reconceptualising Guerrilla Use of Traditional Media
items: https://www.asiaentrepreneurshipjournal.com/index.php/jaes/article/view/131
items: Personalized Meal Planning for Fitness Goals Using Linear Programming and Machine Learning
items: Mindfulness As A Human Capital Capability For Sustainable Service Entrepreneurship: Evidence From Healthcare Enterprises In India
items: Strategic Cost Management and Financial Value Creation: A Sectoral Analysis of Manufacturing Firms in Developing Countries
items: Deficiencies In Existing Curriculum Models and Entrepreneurial Intentions in Ghana: The Mediation Roles of Students’ Intrinsic Motivation and Risk Tolerance.
items: Green Startups and Sustainable Finance: An Indian Perspective
items: Mapping University-Led Environmental Citizenship and Its Implications for Sustainable Entrepreneurship: A Bibliometric Analysis
items: Systematic Literature Review on the Relationship between Employee Engagement and Artificial Intelligence
items: EVOLVING TOWARD IMPACT: A THEMATIC SYNTHESIS AND CONCEPTUAL MODEL OF SUSTAINABILITY MATURITY IN BUSINESS
items: CUSTOMER ENGAGEMENT FOR SUSTAINABLE ENTREPRENEURSHIP: DRIVING LONG-TERM SME GROWTH IN EMERGING ASIAN ECONOMIES
items: Strategic Entrepreneurship in the Digital Era: Integrating Innovation, Technology Adoption, and Sustainable Business Practices for Competitive Advantage
items: Workforce Sustainability as a Strategic Resource for Retail Enterprises in Emerging Asia: A Systematic Review of Generational Retention and Well-Being Drivers
items: Social Entrepreneurship: A Pathway to Inclusive Growth and Social Change.
items: Psychological Biases in Entrepreneurial Investment Decision-Making: Evidence from Individual Investors in Vietnam
items: GENERATION Z, HR POLICY ADAPTABILITY, AND EMPLOYEE ENGAGEMENT: IMPLICATIONS FOR SUSTAINABLE ORGANIZATIONS IN INDIAN CORPORATES
items: ENGLISH AS A BUSINESS LINGUA FRANCA IN DIGITAL ENTREPRENEURSHIP: A DISCOURSE-ANALYTICAL STUDY OF ASIAN BUSINESS COMMUNICATION
items: Strategic Leadership and Organizational Behavior as Drivers of Sustainable Entrepreneurship in Emerging Asian Markets
items: The Influence of Social-Media Marketing on Brand Equity and Financial Success in Women-Owned Micro-Businesses
items: Cross-Border Payment Infrastructure and International Business In Asia: A Narrative Review Of SWIFT’s Operational And Regulatory Challenges
items: Social Media, Peer Influence, and Sustainable Entrepreneurial Decision-Making among Gen Z in India
items: Entrepreneur’s Perspective Towards Local Craft Governance Under ODOP Scheme With Special Reference To Glassware Industry In Firozabad
items: Impact Of Artificial Intelligence On Entrepreneurial Decision-Making In Emerging Asian Markets: An Integrative Conceptual Review

Assessment of Private Banking Sector’s ESG initiatives towards Sustainable Entrepreneurship in India
type: item
description: Sustainable Entrepreneurship is emerging as a crucial approach for the Asian emerging economies to achieve sustainable development. The emerging Asian Economies are mandating the banks including private sector banks (PvSBs) to balance profitability with sustainability issues. The banks are also shaping the capital innovation and long-term business sustainability. This study examines the sustainability practices of PvSBs towards environment, social, and governance (ESG) mandates towards sustainable entrepreneurship (SE) and small and medium enterprises (SME). This research selected the sample of six leading private banks and evaluates the impact of ESG indicators on profitability indicators viz. Return on Assets (ROA) and Return on Equity (ROE) relevant to SE and SME for inclusion. The ESG indicators are examined using nine indicators aligned with SEBI’s Business Responsibility and Sustainability Report (BRSR). The regression modelling is utilized to analyse the relationships. The analysis reveals that governance and social dimensions strengthen inclusive growth SE and SME lending. While, environmental performance, depicts a negative impact due to higher compliance costs. These findings suggest that ESG for private banks is no longer peripheral and these are reshaping dynamics of banks. The private banks internalizing ESG as part of their core strategy are better positioned as they are able to mitigate risks and attract investors customers.
subject: Articles
  topic: section
subject: Private Sector Banks, ESG, Financial Performance, emerging, Asian Economies, Sustainable entrepreneurship
  topic: keywords
creator: Vipul Gupta
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by/4.0
date: 2026-02-04
publication date: 2026-02-04
starting page: 341
ending page: 349
doi: 10.53555/jaes.v22i1.139

Post-mortem of Digital Wealth Platforms: A Synthesis and New Framework for User Engagement and Value Creation
type: item
description: Moderate research has been done on the financial advisory and wealth management robo-integrated platforms and apps ever since the AIs invasion. Of all those investigations, only the relevant ones are chosen to critically examine gaps and highlight determinants followed to understand the user engagement. Through a systematic review, it is identified that platform user engagement was treated as either static and short-term behaviour, or an evolving process, happens with implicit parameters. The paper adopted a hybrid review approach that combines the rigor of a PRISMA-guided (Page, et al., 2021) systematic search with deeper meta-theoretical critique and constructive theory-building. For this purpose, 1,456 records from Scopus and Web of Science were initially screened and after due filters final number got settled at 126 high-quality (Q1/Q2) studies that were published between 2015 and 2025. The analysis reveals six key thematic clusters: adoption and trust barriers, personalisation and algorithmic efficiency, gamification and nudges, human-AI integration and anthropomorphism, explainability and ethical concerns, and the rising concern for sustainability. Furthermore, four core meta-theoretical fractures ontological (individual Vs. relational views of value), epistemological (positivist Vs. interpretivist leanings), axiological (efficiency Vs. empowerment Vs. societal benefit), and consistent evidence were scanned. In addition, a new integrated framework is proposed to delve on the value engagement and value creation for such platforms in future. This model is likely to unify hitherto theoretical dichotomy and guide in designing transparent, hybrid, and sustainable platforms while underscoring the need for standards and responsible nudge practices.
subject: Articles
  topic: section
subject: Digital wealth platforms, Robo-advisors, User engagement, Value creation, Value Engagement Model (VEM)
  topic: keywords
creator: Mrs. Vandana Hinduja
creator: Dr. Ninad Gawande
creator: Dr. Kota Madhusudhana Rao
creator: Dr P.C.K. Rao. Professor
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by/4.0
date: 2026-02-02
publication date: 2026-02-02
starting page: 350
ending page: 384
doi: 10.53555/jaes.v22i1.137

MODELLING INTENTION AND TRUST IN AI-BASED DIGITAL PAYMENTS FOR SUSTAINABLE RURAL ENTREPRENEURSHIP AND FINANCIAL INCLUSION: A SEM STUDY IN RURAL DELHI NCR (ASIA)
type: item
description: Adoption of AI-based digital payment systems plays a crucial role in advancing sustainable rural entrepreneurship, financial inclusion, and inclusive economic participation in emerging Asian economies. This study investigates the factors influencing the adoption of AI-enabled digital payments in rural Delhi NCR by extending the Technology Acceptance Model to include trust and perceived security as key socio-psychological determinants. AI-based digital payments are examined as an essential component of entrepreneurial infrastructure supporting rural microenterprises, informal entrepreneurs, and resilient economic activity. Using Partial Least Squares Structural Equation Modelling (PLS-SEM), the study analyses survey data collected from 453 rural respondents who were users or had awareness of digital payment platforms. Findings indicate that trust particularly trust in AI-driven payment security has a strong and significant influence on attitudes and intentions to adopt digital payment systems, highlighting its importance for rural entrepreneurial transactions and microenterprise sustainability. Perceived security emerges as the most influential driver of adoption, while knowledge and awareness of AI technology do not directly affect intention to use, suggesting that practical usability and experiential confidence outweigh awareness alone in rural contexts. Results further demonstrate the role of secure and user-friendly digital payment systems in strengthening financial inclusion, enterprise resilience, and sustainable digital economic development across rural Asia. Policy and managerial implications are drawn for policymakers, financial institutions, and fintech providers seeking to design entrepreneur-friendly AI-based digital payment ecosystems that promote sustainable rural entrepreneurship and inclusive growth in emerging economies.
subject: Articles
  topic: section
subject: Sustainable Entrepreneurship, Financial Inclusion, AI-Based Digital Payments, Rural Innovation, Trust and Security, Emerging Economies (Asia)
  topic: keywords
creator: Ms. RITU RANA
creator: Dr. SHWETA GOEL
creator: , Dr. SUNIL KUMAR ROY
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by/4.0
date: 2026-02-02
publication date: 2026-02-02
starting page: 313
ending page: 326
doi: 10.53555/jaes.v22i1.136

Integrating AI into Human Resource Management: Implications for Recruitment and Retention
type: item
description: Artificial Intelligence (AI) is increasingly transforming Human Resource Management (HRM) by enabling data-driven, automated, and predictive decision-making across the employee lifecycle. This review article examines how the integration of AI into HRM reshapes recruitment and employee retention, two critical functions for organizational sustainability and competitive advantage. Drawing on an extensive body of interdisciplinary literature, the review synthesizes conceptual, empirical, and ethical perspectives on AI-enabled HR practices. The analysis highlights how AI applications such as algorithmic screening, automated interviews, people analytics, and predictive retention models enhance efficiency, consistency, and strategic alignment in HR decision-making. At the same time, the review identifies significant challenges related to fairness, transparency, algorithmic bias, employee perceptions, and human autonomy. The findings emphasize that the effectiveness of AI in HRM depends not only on technological sophistication but also on human-centered implementation, ethical governance, and contextual sensitivity. By integrating insights across recruitment, retention, and algorithmic management, this review addresses fragmentation in existing research and identifies key theoretical, methodological, and contextual gaps. The article concludes by outlining future research directions aimed at advancing responsible, sustainable, and human-centric AI adoption in HRM.
subject: Articles
  topic: section
subject: Artificial Intelligence, Human Resource Management, Recruitment, Employee Retention, Algorithmic Decision-Making
  topic: keywords
creator: Dr. D.Vaishnavi
creator: Dr. Veena Hada
creator: Dr Ruchi Sharma
creator: Dr. Gurpreet Singh
creator: Raj Kumar Singh
creator: Dr. Shilpa Bhingardive
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by/4.0
date: 2026-02-02
publication date: 2026-02-02
starting page: 299
ending page: 312
doi: 10.53555/jaes.v22i1.135

Mapping Private Sector Engagement in Climate Finance: A Systematic Review and Topic Modelling Analysis
type: item
description: Private sector actors are increasingly recognised as critical contributors to climate finance, particularly as public funding alone remains insufficient to meet global climate goals. While governments and international organisations promote green and sustainable finance frameworks, academic research on private sector climate finance remains fragmented. This article analyses the existing literature on private sector climate finance to identify dominant research themes and uncover gaps for future investigation. A Systematic Literature Review (SLR) was conducted on 27 peer-reviewed journal articles selected from the Scopus database. The review reveals a rapid growth in scholarly interest since 2022, with most studies relying on quantitative secondary data. Topic-modelling using orange software identifies four major themes: corporate and capital-market-based climate finance instruments, private investment mobilisation for climate action, public–private interactions in climate finance, and governance and institutional determinants. The findings show strong emphasis on mitigation-oriented finance and risk–return considerations, while climate adaptation, local-level finance, and distributional outcomes remain underexplored. Future research should focus on adaptation finance, firm-level behavioural drivers, and the role of institutional quality in mobilising private capital. Policymakers are encouraged to strengthen governance frameworks and de-risking mechanisms to enhance private sector participation in climate finance.
subject: Articles
  topic: section
subject: Climate Finance, Private Sector Engagement, Green Financial Instruments, Mitigation and Adaptation, ESG Performance, Systematic Literature Review, Topic Modelling
  topic: keywords
creator: Sibani Jena
creator: Velmurugan P.S.
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by/4.0
date: 2026-01-31
publication date: 2026-01-31
doi: 10.53555/jaes.v22i1.134

Sustainable Governance And Cooperative Federalism: Fostering Innovation And Growth In India's Entrepreneurial Ecosystem
type: item
description: This paper explores the role of federal governance in fostering sustainable entrepreneurship in India. With a focus on the relationship between the Union and State governments, the paper examines how India’s federal system enables businesses to align with national sustainability goals while adapting to local conditions. The paper discusses the growing importance of green enterprises, social enterprises, and inclusive business models in addressing India’s environmental, social, and economic challenges. By analysing the strategic role of SMEs in driving sustainable growth, the paper highlights the critical contribution of small and medium-sized enterprises (SMEs) to both economic development and environmental sustainability. The paper also investigates federal policies that support sustainable business practices, such as corporate social responsibility (CSR) mandates, green energy incentives, and inclusive innovation schemes. Through case studies of successful SMEs that have integrated sustainability into their operations, the paper provides practical insights into how businesses can contribute to sustainable development. Further, the paper examines how Centre-State dynamics affect policy decisions on business ethics and CSR, emphasizing the need for greater coordination between the Centre and States to create a cohesive framework for promoting sustainable entrepreneurship. The S.R. Bommai jurisprudence and other judicial interpretations are explored to understand their role in shaping a cooperative federal environment for sustainable economic development. In conclusion, the paper argues that strengthening cooperative federalism and fostering collaboration between the Centre and States will be key to driving India’s green economy, ensuring that entrepreneurial ecosystems thrive while contributing to both economic prosperity and sustainability.
subject: Articles
  topic: section
subject: Sustainable Entrepreneurship; Federal Governance; Corporate Social Responsibility (CSR); Green Business Models; Small and Medium-Sized Enterprises (SMEs)
  topic: keywords
creator: Prof.(Dr) SK Bose
creator: Mr. Deepak Bansal
creator: Ms Kritika
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by/4.0
date: 2026-01-31
publication date: 2026-01-31
starting page: 272
ending page: 287
doi: 10.69980/genpf728

Conventional Marketing: The Unconventional Way- Reconceptualising Guerrilla Use of Traditional Media
type: item
description: Sustainable entrepreneurship has become a critical concern for small and medium-sized enterprises (SMEs), particularly in Asian and emerging-market contexts where firms operate under severe resource constraints and institutional complexity. Conventional marketing approaches are often financially prohibitive for such firms, limiting their ability to achieve visibility, growth, and long-term sustainability. Against this backdrop, this study reconceptualises guerrilla marketing as a sustainable entrepreneurial strategy rather than a set of unconventional promotional tactics. Adopting a conceptual research design, the study synthesises practitioner insights, contemporary academic literature, and illustrative cases to develop a sustainability-oriented guerrilla entrepreneurship framework. The results identify three interrelated dimensions-economic, social, and ethical sustainability-embedded within guerrilla marketing practices. The framework further demonstrates how conventional media channels, including print, direct mail, and outdoor advertising, can be transformed through guerrilla principles to generate engagement, brand differentiation, and entrepreneurial resilience without disproportionate resource expenditure. By advancing propositional linkages between guerrilla strategies and sustainable SME outcomes, the study contributes to entrepreneurship and sustainability literature by integrating marketing innovation with ethical and inclusive growth. The findings are particularly relevant for Asian SMEs seeking cost-efficient, context-sensitive, and responsible pathways to sustainable competitiveness. The study offers theoretical insights and practical implications for entrepreneurs, policymakers, and scholars concerned with innovation-driven sustainability in resource-constrained environments.
subject: Articles
  topic: section
subject: Sustainable entrepreneurship, Guerrilla marketing, SMEs, Innovation, Asia, Ethical marketing
  topic: keywords
creator: Garima
creator: Prof. Pardeep Kumar Ahlawat
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by/4.0
date: 2026-01-31
publication date: 2026-01-31
starting page: 262
ending page: 271
doi: 10.53555/jaes.v22i1.132

https://www.asiaentrepreneurshipjournal.com/index.php/jaes/article/view/131
type: item
title: DIGITAL PLATFORM SUSTAINABILITY IN ASIA’S OTT ECOSYSTEM: THE MEDIATING ROLE OF SATISFACTION BETWEEN IS SUCCESS AND MULTI-STAGE LOYALTY (IMPLICATIONS FOR DIGITAL ENTREPRENEURSHIP AND PLATFORM-BASED INNOVATION)
description: Over-the-top (OTT) is a streaming service for video and media content, such as films, shows, web series, personalized television, and documentaries, delivered to customers via the Internet. OTT platforms constitute a central component of Asia’s platform-based entrepreneurial ecosystem, operating through subscription-driven digital business models that rely on user retention for their long-term sustainability. In the Indian OTT market, global platforms such as Netflix and Amazon Prime Video coexist alongside regional and language-focused ventures such as JioHotstar, Zee5, aha, and Hoichoi. It is poised to grow exponentially, creating an innovation- intensive, highly competitive platform economy, making it critical for digital platform entrepreneurs to retain customer loyalty for sustainability. An overarching theoretical framework of Stimulus-Organism-Response (SOR) was applied to examine the user satisfaction as a mediator to study the impact of OTT quality success attributes (D&M IS success model, DeLone & McLean, 2003) and price value on attitudinal and behavioral loyalty towards OTT services. Loyalty is conceptualized as a retention-oriented performance outcome that is critical to the sustainability of subscription-based digital platforms. This study evaluated the distinct impact of satisfaction on the four phases of loyalty (Oliver, 1997). A sample size of 440 respondents was finalized for the study using purposive sampling. The respondents for the study were Subscription Video-on-demand (SVOD) OTT service users in India who had been using at least two OTT platforms for a minimum of three months, excluding platforms that host user-generated content. PLS-SEM was used to test the data. The findings demonstrate that satisfaction functions as a differentiated evaluative mechanism driving retention-oriented loyalty, thereby supporting the long-term viability of OTT platforms and offering insights into platform entrepreneurship and sustainable digital business models.
subject: Articles
  topic: section
subject:
  topic: keywords
  value: Digital Entrepreneurship; Platform Sustainability; Digital Services Ecosystem; Emerging Asian Markets; Subscription Loyalty; Sustainable Business Models; Digital Innovation; Resilience; Engagement; Competitive Positioning; Intention-Driven Loyalty
creator: HimaBindu Pagidimarri
creator: Dr. Ramana Madupalli
creator: Dr. Pankaj Singh
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by/4.0
date: 2026-01-31
publication date: 2026-01-31
starting page: 245
ending page: 261
doi: 10.53555/jaes.v22i1.131

Personalized Meal Planning for Fitness Goals Using Linear Programming and Machine Learning
type: item
description: Now a days young ones are more health conscious and hence they prefer to go to gym for body workouts to achieve their fitness goals. In order to achieve these goals, they need a balanced diet which consist of macro nutrients, micronutrient, and caloric intake. The proposed research uses Simplex Method which is a linear programming optimization technique along with machine learning model to create enhanced model which is scalable and customized dietary framework for gym-freaks. The proposed model works with Simplex Method which helps in optimizing meal plans under constraints like caloric needs, cost, and dietary preferences and machine learning model will help in predicting user-specific requirements based on various factors like BMI, activity levels, and fitness goals.
subject: Articles
  topic: section
subject: machine learning, optimization, simplex method, balanced diet.
  topic: keywords
creator: Amol Joglekar
creator: Mr. Hasan Phudinawala
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by/4.0
date: 2026-01-31
publication date: 2026-01-31
starting page: 238
ending page: 244
doi: 10.53555/jaes.v22i1.129

Mindfulness As A Human Capital Capability For Sustainable Service Entrepreneurship: Evidence From Healthcare Enterprises In India
type: item
description: Healthcare enterprises in emerging economies operate under sustained service pressure, where workforce well-being and service quality are closely interrelated. In public healthcare settings, physicians often experience high workloads that contribute to burnout, which may influence service interactions and patient perceptions of care. Prior research has identified mindfulness as a capability that supports attention, emotional regulation, and engagement; however, empirical evidence linking physician mindfulness to service interaction quality within Indian healthcare enterprises remains limited. This study examines mindfulness as a human capital capability and its relationship with patient-perceived quality of care in public healthcare in India. Data were collected from 50 specialist gynecologists and 50 patient caregivers at a government hospital using convenience sampling. Physician mindfulness was measured using the Five-Facet Mindfulness Questionnaire, which captures observing, describing, acting with awareness, non-judgment, and non-reactivity. Patient-perceived service interaction quality was assessed using the general communication subscale of the Personal Processes of Care Instrument. The statistical analyses included reliability testing, correlation analysis, and multiple regression. The findings indicate that the proposed model explains 72.4% of the variance in patient-perceived-care quality. The dimensions of experience and non-reactivity were significantly associated with perceived service quality, whereas acting with awareness showed a significant inverse association. Physician experience was not significantly associated with mindfulness levels. Overall, the results highlight mindfulness as a human capital capability that shapes service interactions and contributes to sustainable service performance in healthcare enterprises.
subject: Articles
  topic: section
subject: Government hospital, Mindfulness, Physicians, Satisfaction.
  topic: keywords
creator: Dr. Viswanath Bandi
creator: Mr. A. Arjun
creator: Prof(Dr) Anand Bethapudi
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by/4.0
date: 2026-01-31
publication date: 2026-01-31
starting page: 227
ending page: 237
doi: 10.53555/jaes.v22i1.128

Strategic Cost Management and Financial Value Creation: A Sectoral Analysis of Manufacturing Firms in Developing Countries
type: item
description: The strategic management of costs, particularly through compliance and research and development (R&D) expenditures, plays a critical role in the financial performance of manufacturing firms in developing economies. This study examines the relationship between strategic cost management (SCM) practices and firm performance, focusing on Return on Equity (ROE) and Net Profit Margin. Using a comprehensive panel dataset that spans from 2013 to 2023, comprising over 1.1 million firm-year observations from industries such as electronics, automotive, pharmaceutical, textile, and steel, the study employs fixed-effects panel regressions to address firm-level heterogeneity and macroeconomic shocks. Key independent variables include compliance cost intensity and R&D intensity, while control variables such as firm size, market share, and technological readiness are also incorporated. The results reveal that compliance and R&D expenditures have a complex relationship with financial performance: compliance costs show a short-term negative effect on ROE but positively impact Net Profit Margin in the long term. In contrast, R&D intensity negatively impacts ROE but enhances profitability margins, suggesting delayed financial returns from innovation. These findings underscore the importance of strategic SCM investments, especially in highly regulated and innovation-driven sectors. The study offers policy implications for industrial upgrading and guides firms in navigating regulatory costs while fostering innovation.
subject: Articles
  topic: section
subject: Strategic Cost Management , Return on Equity (ROE), Net Profit Margin, Compliance Cost Intensity, R&D Intensity
  topic: keywords
creator: D Kavitha
creator: Dr. Padma Hazarika
creator: Dr. Manisha Bhandari
creator: Manoj P. K
creator: Vikram
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by/4.0
date: 2026-01-30
publication date: 2026-01-30
starting page: 217
ending page: 226
doi: 10.53555/jaes.v22i1.127

Deficiencies In Existing Curriculum Models and Entrepreneurial Intentions in Ghana: The Mediation Roles of Students’ Intrinsic Motivation and Risk Tolerance.
type: item
description: In this paper, the implications of the deficiency of the current curriculum models on the entrepreneurial intentions of Ghanaian university students will be examined with specific emphasis on the mediating influence of risk tolerance and intrinsic motivation. A quantitative approach was adopted for this investigation with a corresponding use of structural models among 370 final-year university students of various Ghanaian universities located at the Bono region of Ghana including the Valley View University, University of Energy and Natural Resources, Catholic University College of Ghana, Sunyani Technical University, and Anglican University. From the results, there was a negative influence of the entrepreneurial propensities among the university students as a result of perceived deficiencies among undergraduate curricular models of these students. In addition, these deficiencies positively and indirectly worked through intrinsic motivation and risk tolerance but with contrasting manners; background motivation was found to enhance entrepreneurial intentions whereas risk tolerance diminished them. The effect of curricular deficits on entrepreneurial intentions is further investigated here as a complex relationship with their influence on entrepreneurial ambitions and reveals that though their implications may retard university students' entrepreneurial intentions at the moment, there may be specific psychosomatic reactions from these implications which may counter or further accentuate them respectively. It provides imperative information for learning professionals and developers wishing to make up for the gap between the entrepreneurial potentials and the practical manifestations among Ghanaian university students as entrepreneurial entities themselves.
subject: Articles
  topic: section
subject: Entrepreneurship, curriculum models, deficiencies, undergraduate education, entrepreneurial intentions, risk tolerance, motivation
  topic: keywords
creator: Reginald Djimatey
creator: H. S. Srivatsa2
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by/4.0
date: 2026-01-30
publication date: 2026-01-30
starting page: 327
ending page: 340
doi: 10.53555/jaes.v22i1.126

Green Startups and Sustainable Finance: An Indian Perspective
type: item
description: A developing nation as India has seen to have been offering answers to various environmental issues with ease through systematic strategies that focuses on waste management, renewable energy, sustainable agriculture, environment friendly consumer goods and a significant investment on green startups. For assuring the latter grows, it is ideal to provide access to sustainable finance or other funding options which provides reasonable return without compromising on considering the environmental and social governance (ESG) factors. With the help of a combination of case studies on Green Startups, review of literature and comparatives studies with similar international ventures, this research evaluates the interrelations between Green Startups and Sustainable finance in India. India’s sustainable finance sector is currently still in its infancy stage mainly due to the complications with respect to its regulatory control, high capital requirements and a sever dearth in investor confidence in eco-friendly projects even in the aftermath of the country procuring tools like impact investing and green bonds. Inspite of actions in the form of the standards established by SEBI for green boards and the regulations of the National Action Plan on Climate Change (NAPCC), they still have recurring alignment issues and lack adequate coherence. They have not been integrated to fully capitalize on the potential of Green Startups as a mainstream financial source. Obstacles with respect to lack of collateral, lack of proof of ownership, and a public perception of being on the high-risk end hinders initial funding for any related projects. Despite these hindrances, there are still opportunities that need to be taken advantage of due to the rise in consumer demand for environmentally friendly products and the expanding global trends in sustainable investments. For an assured success of these ventures, this research study suggests integrated policy frameworks with goals and strategies that a…
subject: Articles
  topic: section
subject:
  topic: keywords
  value: Green Startups, Sustainable Finance, Environmental Innovation, India, Renewable Energy, Waste Management, Sustainable Development, ESG (Environmental, Social, and Governance), Green Bonds, Impact Investing, Clean Technology, Eco-Friendly Products, Financial Ecosystem, Policy Frameworks, Public-Private Partnerships
creator: Dr Jaya Jacob M
creator: Ms. Haritha Girish
creator: Ms Julie Joseph Chakramakkil
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by/4.0
date: 2026-01-29
publication date: 2026-01-29
starting page: 205
ending page: 216
doi: 10.53555/jaes.v22i1.125

Mapping University-Led Environmental Citizenship and Its Implications for Sustainable Entrepreneurship: A Bibliometric Analysis
type: item
description: Universities are increasingly expected to promote environmental values and civic responsibility while also serving as anchors of innovation and entrepreneurial ecosystems. Yet, research on university-led environmental citizenship and sustainability-oriented entrepreneurship has largely developed in parallel, limiting clarity on how citizenship-based values translate into entrepreneurial outcomes. This study maps the evolution and intellectual structure of university-led environmental citizenship scholarship and evaluates how far it engages with sustainability-oriented entrepreneurship, innovation, and SME development. A longitudinal bibliometric analysis was conducted on 98 peer-reviewed journal articles and review papers indexed in Scopus from 1985–2025. Using performance analysis and science-mapping techniques (co-authorship, co-citation, keyword co-occurrence, and thematic evolution), the study identifies publication trends, influential contributors, collaboration patterns, and dominant thematic clusters. Findings show three phases of development, with rapid expansion after 2011. The field is primarily anchored in environmental science and education, with a cohesive conceptual core around environmental/ecological citizenship, sustainability education, pro-environmental behaviour, and identity-based determinants. However, entrepreneurship-, innovation-, and economic transformation-related themes remain peripheral within dominant clusters. The results position environmental citizenship as an underutilised institutional foundation for sustainable entrepreneurship. Sustainability-oriented innovation and SME/start-up development can be strengthened by combining citizenship programs with entrepreneurship education and university incubation. This is especially important for Asian and emerging economies, where universities influence local entrepreneurial ecosystems.
subject: Articles
  topic: section
subject: environmental citizenship, sustainable entrepreneurship, entrepreneurial ecosystems, SME development, bibliometric analysis
  topic: keywords
creator: Rajarshi Majumder
creator: Dr. Prasanjit Dasgupta
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by/4.0
date: 2025-10-20
publication date: 2025-10-20
starting page: 206
ending page: 218
doi: 10.53555/jaes.v21i3.124

Systematic Literature Review on the Relationship between Employee Engagement and Artificial Intelligence
type: item
description: This paper is a Systematic Literature Review (SLR) where we look at the complex relationship between Employee Engagement (EE) and Artificial Intelligence (AI), specifically Generative AI (GenAI) and the objectives. In this review, the study has examined 133 scholarly works, including studies based on experiments and concepts, to come up with the dynamic research landscape in this field. Outcomes indicate a steep increase in the field of research on relationship between Artificial Intelligence and Human Resource from 2016, with a significant increase on research in this area after the COVID-19 pandemic. This literature review is based on the Job Demands–Resources (JD-R) framework, analysing the increase in engagement, productivity, and satisfaction, by increasing efficiency and GenAI adoption as job resources. In parallel we also look at AI-induced technostress as a job demand that contributes to exhaustion and work–life imbalance. This study looks at how the evolution of Generative AI has helped in transforming the impression of HR from being administrative to more strategic by automating repetitive tasks, facilitating HR professionals focus on engagement of employees and building organizational culture. Employee Experience has increased over time and sustained engagement have been reinforced by useful applications of AI in areas like predictive analytics for attrition forecasting, structured learning programs and instantaneous feedback mechanisms. This review also emphasises current ethical challenges like reduction in algorithmic bias, maintenance of data transparency and privacy, and addressing employee anxieties regarding job security and trust thereby ensuring a human touch in deployment.
subject: Articles
  topic: section
subject: Artificial Intelligence, Employee Engagement, Human Resources
  topic: keywords
creator: Rahul Bhattacharyya
creator: Dr. Roshni James
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by/4.0
date: 2026-01-29
publication date: 2026-01-29
starting page: 195
ending page: 204
doi: 10.53555/jaes.v22i1.123

EVOLVING TOWARD IMPACT: A THEMATIC SYNTHESIS AND CONCEPTUAL MODEL OF SUSTAINABILITY MATURITY IN BUSINESS
type: item
description: Purpose: This study examines the changes in sustainability as a compliance-based corporate social responsibility (CSR) activity to a strategic, impact-focused strength. It aims to synthesise two decades of literature (2006-2026) on sustainability and business-impact maturity, integrating fragmented research across CSR, ESG, and digital transformation into a cohesive conceptual framework. Design/methodology/approach: A qualitative thematic review of forty peer-reviewed Scopus-indexed articles was conducted using Braun and Clarke’s (2006) six-phase approach. R Studio was employed for co-occurrence mapping and thematic visualisation to identify key research clusters and maturity patterns, integrating insights from institutional, stakeholder, and dynamic capability theories to conceptualise sustainability maturity progression. Findings: The review identifies four dominant themes shaping sustainability maturity: (1) technology-enabled business transformation, (2) policy, governance, and institutional alignment, (3) sustainability performance measurement and reporting, and (4) strategic integration and CSR. Together, these themes indicate a shift from operational enablers toward strategic integration and business impact. Building on these insights, the study proposes the Institutional–Stakeholder–Innovation Maturity Model (ISIMM), which frames sustainability maturity as a recursive process of sensing, seizing, and transforming capabilities. Originality/value: The study presents a new integrative paradigm (ISIMM) where the conceptual models of maturity are connected to actual business outcomes. It contributes to the overall knowledge of the ways organisations can transition to the data-driven and impact-oriented approaches to sustainability, including a diagnostic framework and roadmap on how organisations can become more sustainable. Practical implications: The findings offer actionable insights for business leaders, policymakers, and sustainability officers by linking su…
subject: Articles
  topic: section
subject: Sustainability maturity, ESG, CSR, thematic analysis, business impact
  topic: keywords
creator: Dr Vineeta Mishra
creator: Dr Vani Aggarwal
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by/4.0
date: 2026-01-29
publication date: 2026-01-29
starting page: 184
ending page: 194
doi: 10.69980/7bjd3g24

CUSTOMER ENGAGEMENT FOR SUSTAINABLE ENTREPRENEURSHIP: DRIVING LONG-TERM SME GROWTH IN EMERGING ASIAN ECONOMIES
type: item
description: Increasingly volatile and digitalized markets, Customer Engagement (CE) has emerged not merely as a marketing approach but as a strategic capability that enables sustainable entrepreneurship, long-term value creation, and business resilience. This relevance is particularly pronounced for small and medium-sized enterprises (SMEs) and startups operating in emerging Asian economies, where sustained customer relationships, trust, and innovation capacity determine survival and growth. Despite the growing importance of CE, a comprehensive synthesis of its intellectual structure and sustainability-oriented implications remains limited. This study addresses this gap by systematically mapping the CE research landscape.The study employs bibliometric and co-word analyses of 803 CE-related articles retrieved from the Dimensions database, covering the period from 2003 to July 2023, using the VOSviewer tool. Bibliometric performance, co-citation patterns, and keyword co-occurrence networks are analyzed to uncover influential contributors and dominant research themes.The results reveal a substantial and sustained growth in CE research, with emerging themes emphasizing digital engagement, customer trust, value co-creation, and experiential interactions. These themes underscore CE’s role in fostering innovation, enhancing customer retention, and building organizational resilience critical drivers of sustainable SME growth in emerging Asian contexts.The findings provide actionable insights for entrepreneurs, SME managers, and policymakers by demonstrating how CE can be leveraged as a long-term strategic resource to support sustainable business success in dynamic Asian markets.This study advances CE scholarship by explicitly linking bibliometric evidence to sustainable entrepreneurship and SME growth in emerging Asian economies.
subject: Articles
  topic: section
subject: Sustainable Entrepreneurship, Customer Engagement, Digital Innovation, Emerging Asian Economies, Sustainable Marketing
  topic: keywords
creator: Sana Vakeel
creator: Dr. Akash Agarwal
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by/4.0
date: 2026-01-28
publication date: 2026-01-28
starting page: 173
ending page: 183
doi: 10.53555/jaes.v22i1.121

Strategic Entrepreneurship in the Digital Era: Integrating Innovation, Technology Adoption, and Sustainable Business Practices for Competitive Advantage
type: item
description: This study develops a unified conceptual framework for strategic entrepreneurship in the digital era by integrating three mutually reinforcing pillars: digital innovation, technology adoption, and sustainable business practices. Positioned within the realities of emerging Asian markets, the framework explains how digital innovation enlarges the opportunity set, technology adoption enables reliable operationalization, and sustainability embeds resilience, legitimacy, and long-term value creation. Methodologically, the article is conceptual and theory-driven, synthesizing contemporary scholarship to specify constructs, clarify mechanisms, and articulate their interdependencies. The integrated model advances the literature by moving beyond siloed treatments of innovation, adoption, and sustainability, and by detailing a sequencing logic entrepreneurs can use to translate ideas into durable competitive advantage. The core novelty lies in advancing a sequencing perspective, showing how innovation creates opportunities, adoption enables their execution, and sustainability institutionalizes long-term advantage, thereby offering sharper theoretical clarity than prior fragmented models. Managerially, the framework guides small and medium-sized enterprises to invest in organizational readiness, digital capabilities, and sustainability routines that reinforce one another. Policy implications include the importance of targeted support for digital readiness, collaborative infrastructures, and incentives that align private returns with societal goals. The article concludes with an agenda for empirical testing across sectors and countries to assess boundary conditions and the persistence of advantage over time.
subject: Articles
  topic: section
subject: strategic entrepreneurship, digital innovation, technology adoption, sustainable business practices, competitive advantage, small and medium-sized enterprise
  topic: keywords
creator: Nikhil Kumar K
creator: Dr. Sparsh Tiwari
creator: Praveen Kumar
creator: Suvra Das
creator: Dr. Gagandeep Kaur
creator: Advocate Varun Goel
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by/4.0
date: 2026-01-27
publication date: 2026-01-27
starting page: 163
ending page: 172
doi: 10.53555/jaes.v22i1.118

Workforce Sustainability as a Strategic Resource for Retail Enterprises in Emerging Asia: A Systematic Review of Generational Retention and Well-Being Drivers
type: item
description: Workforce sustainability has emerged as a critical strategic resource for retail enterprises operating in emerging Asian economies, where high labour intensity, demographic shifts, and competitive pressures challenge long-term enterprise viability. This study conducts a systematic literature review (SLR) to synthesize empirical evidence on how generational workforce drivers influence employee retention, well-being, and organizational resilience within the retail and service sectors. Guided by the PRISMA 2020 framework, a rigorous screening process identified 15 peer-reviewed studies published between 2010 and 2024 from leading academic databases. The findings reveal that workforce sustainability is shaped by a combination of work environment quality, work–life balance practices, and transparent compensation systems, with notable differences in expectations between Millennials and Generation Z. Flexible scheduling, structured career pathways, equitable reward mechanisms, and resilience-focused well-being initiatives emerge as central drivers of workforce stability and sustainable enterprise performance. The review further highlights that retail enterprises adopting sustainability-oriented human resource strategies are better positioned to enhance employee commitment, reduce turnover, and support long-term growth. From a regional perspective, the findings underscore the importance of workforce skilling, retention-oriented labour policies, and institutional support mechanisms in strengthening service-sector stability across India and emerging Asia. By positioning workforce sustainability within the broader domains of strategic management, entrepreneurship, and sustainable development, this study contributes to advancing theory and practice relevant to sustainable enterprise growth in Asia.
subject: Articles
  topic: section
subject: Workforce sustainability, Retail enterprises, Generational workforce, Employee retention, Emerging Asia
  topic: keywords
creator: Ms. Ashiya Sultana
creator: Dr. Utpala Das
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by/4.0
date: 2026-01-27
publication date: 2026-01-27
starting page: 152
ending page: 162
doi: 10.53555/jaes.v22i1.117

Social Entrepreneurship: A Pathway to Inclusive Growth and Social Change.
type: item
description: Social entrepreneurship (SE) not only profit-inclined activities but also initiatives dedicated to social and Economical justice, Social innovation and influence. The concept of social entrepreneurship has emerged beyond traditional boundaries of entrepreneurship where society is the main center of interest of an organization. Social entrepreneurship (SE) has been developed by integrating economic principles the objective to address burning societal issues and become a critical force in the endorsement of positive social change. This research paper observes the theoretical, historical, and contemporary underneath of social entrepreneurship through 05 Indian case studies. The study provides literary concepts to examine the role of social entrepreneurship in tackling some burning societal issues such as poverty, inequality, livelihood and the whole empowerment of marginalized communities. The study yields an inclusive analysis of prominent social firms and impact evaluation techniques to explicate the revolutionary potential of social entrepreneurship in bringing inclusive growth and socio-economic development. The study also emphasizes the significance of creative and cooperative solutions to challenging social issues, highlights the correlation between social entrepreneurship, rural economic development, and environmental stewardship and finally the social changes. Because of its social centric nature, Social entrepreneurship is a rapidly emerging field that plays vital role in the empowerment of the poor, marginalized and vulnerable marginalized people. Social entrepreneurship is an endeavor that has been establishes to discover innovative solutions to economic and social problems prevailing in the society. It has also observed during study that venture of social entrepreneurship can be either profit or non-profit making. The social entrepreneurs may be establish in the field of rural development, women empowerment, educational development, children welfare, health…
subject: Articles
  topic: section
subject: Social Entrepreneurship, Social Development Impact, Social Enterprises, Socio-Economic Outcomes, Social change, Inclusive Socio-Economic growth, Social Movements.
  topic: keywords
creator: Dr. Jitesh Kumar Pandey
creator: Dr. Arvind Kumar
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by/4.0
date: 2026-01-27
publication date: 2026-01-27
starting page: 142
ending page: 151
doi: 10.53555/jaes.v22i1.116

Psychological Biases in Entrepreneurial Investment Decision-Making: Evidence from Individual Investors in Vietnam
type: item
description: The research examines how psychological factors influence the investment choices of individual investors in Vietnam's stock market from 2023 to 2024, with a particular focus on entrepreneurial and entrepreneurial-oriented investment decision-making in an emerging Asian economy. The purpose is to help individual investors and entrepreneurially active individuals refine their investment strategies and support more informed, long-term, and sustainability-oriented financial decision-making, thereby enhancing the market’s overall quality. Using a comprehensive analytical model grounded in behavioral finance and entrepreneurial decision theory, the research examines the effects of herding behavior, anchoring bias, regret aversion, and over-optimism on investment decisions. The results indicate that these psychological factors influence decisions positively, with herd mentality having the greatest impact, followed by anchoring bias, regret aversion, and over-optimism in descending order. Additionally, the study reveals significant differences in decision-making among investors from various occupational sectors, age groups, and levels of investment experience. These findings provide valuable insights for entrepreneurial finance, investor education, and sustainable investment decision-making, and contribute to the development of a more robust and resilient financial environment supporting entrepreneurship and sustainable economic development in Vietnam. In this study, entrepreneurial investment decisions are understood as opportunity-driven and risk-bearing financial decisions made by individuals who may also engage in entrepreneurial, self-employed, or small business activities.
subject: Articles
  topic: section
subject: Psychological Factors; Entrepreneurial Investment Decisions; Vietnam Stock Market; Individual Investors; Emerging Economy
  topic: keywords
creator: Tan Huu Nguyen
creator: Thuong Thu Nguyen
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by/4.0
date: 2026-01-24
publication date: 2026-01-24
starting page: 129
ending page: 141
doi: 10.53555/jaes.v22i1.114

GENERATION Z, HR POLICY ADAPTABILITY, AND EMPLOYEE ENGAGEMENT: IMPLICATIONS FOR SUSTAINABLE ORGANIZATIONS IN INDIAN CORPORATES
type: item
description: The increasing number of workers in the Indian labour force that are classified under the Gen Z has presented strategic and structural difficulties to companies that are geared towards making sure growth and innovation take place in a sustainable way. The present paper is anchored on the Social Exchange Theory (SET), the Self-Determination Theory (SDT) and the Person-Organization (P-O) Fit Theory to determine the impact of the attributes of Gen Z workforce on the effectiveness of human resource (HR) policies and the outcomes of employee engagement in the Indian corporate spectrum. Based on the secondary survey data gathered via crawler of IT and FMCG firms in India and then global comparison, this study incorporates Structural Equation Modeling (SEM) to test the hypothesized relationship between HR policy dimension, employee engagement and HR outcomes. The findings show that flexible work practices, ongoing feedback mechanisms, and HR policies that are developmentally oriented play a key role in improving the levels of engagement in Gen Z employees. The relationship between HR policies and retention outcomes and productivity outcomes is found to have a partial mediation role that of employee engagement. In addition to immediate HR performance indicators, the results indicate that the adaptability of HR policies adjusted to the trends of Gen Z promotes innovation preparedness, intrapreneurial orientation, and long-term organizational sustainability in the circumstances of the emerging economy. The study has a contribution role to the literature of the generational workforce and HRM by offering empirical evidence of India as an emerging Asian economy and presents practical implications of the research to organizations that have to design future-oriented, innovation-driven and sustainable workplaces in the multi-generational workforce. The proposal would appear as follows. Gen Z Workforce Characteristics ↓ HR Policy Dimensions (Flexibility, Feedback, & Purpose) ↓ Emplo…
subject: Articles
  topic: section
subject: Generation Z Workforce; Sustainable HRM; Employee Engagement; Intrapreneurship; HR Policy Adaptability; Indian Corporates; Emerging Economies
  topic: keywords
creator: Ms. Shalini
creator: Sandeep Kumar
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by/4.0
date: 2026-01-24
publication date: 2026-01-24
starting page: 120
ending page: 128
doi: 10.53555/jaes.v22i1.113

ENGLISH AS A BUSINESS LINGUA FRANCA IN DIGITAL ENTREPRENEURSHIP: A DISCOURSE-ANALYTICAL STUDY OF ASIAN BUSINESS COMMUNICATION
type: item
description: The expansion of digital entrepreneurship in Asia has intensified the use of English as a shared medium for online entrepreneurial communication, particularly on social media platforms. While English used for international business communication has been extensively examined in corporate and institutional settings, limited discourse-analytical research has explored how English functions in digital entrepreneurial contexts using secondary social media data. This study investigates the linguistic and pragmatic patterns of English used in digital entrepreneurial communication in Asian online environments. The analysis is based on a secondary dataset comprising 800 English-language business- and technology-oriented social media texts. A qualitative discourse-pragmatic approach was employed to examine lexical, pragmatic, and discourse features. The results show a high frequency of business-related lexical items, with terms such as technology (35 occurrences) and business (33 occurrences) appearing most prominently. Pragmatic analysis reveals frequent use of modal verbs for stance-marking, particularly could (29 occurrences) and should (27 occurrences), indicating a preference for mitigated and inclusive communication. Persuasive engagement strategies were also prominent, with calls-to-action such as join and discover each occurring 29 times. At the discourse level, the findings demonstrate consistent construction of entrepreneurial identity through inclusive language and solution-oriented messaging. Overall, the study shows that English is used flexibly and functionally in digital entrepreneurial communication, with communicative effectiveness and audience engagement prioritized over formal linguistic accuracy, thereby extending research on English used for international business communication into social-media-based digital entrepreneurship.
subject: Articles
  topic: section
subject: Digital entrepreneurship, Business communication, English linguistics, Discourse analysis, Social-media
  topic: keywords
creator: Dr. Ruchi Mishra
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by/4.0
date: 2026-01-24
publication date: 2026-01-24
starting page: 111
ending page: 119
doi: 10.53555/jaes.v22i1.112

Strategic Leadership and Organizational Behavior as Drivers of Sustainable Entrepreneurship in Emerging Asian Markets
type: item
description: This study investigates the role of strategic leadership and organizational behavior in shaping sustainable entrepreneurship outcomes across emerging Asian markets. As sustainability challenges intensify in developing regions, understanding the internal drivers that support environmentally and socially responsible entrepreneurial activity has become increasingly critical. Drawing on firm-level data extracted from two validated entrepreneurship datasets, the study examines the influence of transformational, ethical, and visionary leadership, as well as organizational culture, employee engagement, and learning orientation, on multiple sustainability indicators including sustainable innovation, environmental practices, social impact, and sustainable business performance. Using descriptive, correlation, and cross-country comparative analyses, the results reveal that organizational behavior variables exhibit strong, positive associations with sustainability outcomes, highlighting the central role of organizational culture and learning orientation in fostering sustainability-oriented innovation. Leadership variables also demonstrate moderate but meaningful positive relationships with sustainable business performance, suggesting that leadership remains a critical enabler of sustainability in entrepreneurial contexts. Country-level comparisons indicate substantial variation across Asian markets, reflecting differences in institutional support and cultural priorities. Overall, the findings underscore that sustainable entrepreneurship in emerging Asian economies is shaped by the dynamic interplay between leadership behaviors and organizational capabilities. The study contributes valuable empirical evidence to the sustainability and entrepreneurship literature and offers practical insights for policymakers and organizations seeking to strengthen sustainability-driven innovation and performance across the region.
subject: Articles
  topic: section
subject: Strategic leadership, organizational behavior, sustainable entrepreneurship, emerging Asian markets, sustainable innovation, sustainability performance
  topic: keywords
creator: Surya Kant Sharma
creator: Dr. Pratibha N Deshmukh
creator: Dr. Amit Singh
creator: Dr. Padma Hazarika
creator: Shobhit
creator: Dr. Sumeet Pal Singh
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by/4.0
date: 2026-01-24
publication date: 2026-01-24
starting page: 102
ending page: 110
doi: 10.53555/jaes.v22i1.111

Post-mortem of Digital Wealth Platforms: A Synthesis and New Framework for User Engagement and Value Creation
type: item
description: Till date moderate research has been done on the financial advisory and wealth management robo-integrated platforms and Apps ever since the AIs invasion. Of all those investigations, only the relevant ones are funnelled to critically examine gaps and highlight determinants followed to understand the user engagement. Through a systematic review, it is identified that platform user engagement was treated as either static and short-term behaviour, or an evolving process, by considering implicit parameters. The paper adopted a hybrid review approach that combines the rigor of a PRISMA-guided (Page, et al., 2021) systematic search with deeper meta-theoretical critique and constructive theory-building. For this purpose, 1,456 records from Scopus and Web of Science were initially screened and after due filters final number got settled at 126 high-quality (Q1/Q2) studies that were published between 2015 and 2025. The analysis reveals six key thematic clusters: adoption and trust barriers, tailored and systemic efficiency, gamification and prompts, human-AI integration and anthropomorphism, intelligibility and ethical concerns, in coherence with sustainability. Furthermore, four core meta-theoretical fissures viz., ontological (assumption Vs. real), epistemological (positivist Vs. interpretivist), axiological (efficiency Vs. empowerment), and methodological (qualitative Vs quantitative) evidence underwent an exhaustive scrutiny. Accordingly, a new integrated framework is proposed to delve on the value engagement and value creation for such platforms in future. This model is likely to unify hitherto theoretical dichotomy and guide in designing transparent, hybrid, and sustainable platforms while underscoring the need for standards and shove for better practices.
subject: Articles
  topic: section
subject: Digital wealth platforms, Robo-advisors, User engagement, Value creation, Value Engagement Model (VEM)
  topic: keywords
creator: Vandana Hinduja
creator: Dr. Ninad Gawande
creator: Dr. Kota Madhusudhana Rao
creator: Dr P. C. K. Rao.
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by/4.0
date: 2026-01-23
publication date: 2026-01-23
starting page: 79
ending page: 101
doi: 10.53555/jaes.v22i1.109

The Influence of Social-Media Marketing on Brand Equity and Financial Success in Women-Owned Micro-Businesses
type: item
description: Due to the COVID-19 epidemic, the business environment is in an extremely challenging scenario. A decline in revenues causes the existence of small and medium-sized businesses in danger on a worldwide scale. When micro-SMEs are run by women entrepreneurs, the situation becomes significantly worse. Therefore, micro-SMEs, especially those run by women entrepreneurs, must reinvent themselves in order to overcome the present challenges that might result in the demise of their companies and, therefore, their professional lives. Using the evolution of technology is one approach to do this. In the modern era, social networking sites and digital marketing have emerged as crucial tools for company growth, especially for women-owned businesses. Therefore, this study aims to identify the impact of social media marketing factors on the brand equity and financial success of women-owned micro-businesses. Also, inspect the outcome of trust as a moderating indicator between these relationships. The research chose a diversified sample of 516 women-owned micro-businesses from across a variety of industries, including fashion, beauty, healthcare, and education, using purposive sampling. The data was analysed using structural equation modeling. The research result shows that Reputation and Conversation have a positive impact on both Brand Equity and Financial Success, whereas Trendiness has a negative or non-significant impact. Furthermore, Trust has a strong moderate effect on the association between Brand Equity and Financial Success, hence its pivotal role in female entrepreneurs' micro-businesses. These findings establish the foundation for further studies on sustainable business development while highlighting the potential of digital technologies to support women-owned businesses in environments with limited resources.
subject: Articles
  topic: section
subject: Social-Media Marketing; Brand Equity; Financial Success; Women-Owned Micro-Businesses; Structural Equation Modeling; Moderating Variables
  topic: keywords
creator: J.Patil
creator: Dr. Roshan Kazi
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by/4.0
date: 2026-01-20
publication date: 2026-01-20
starting page: 64
ending page: 78
doi: 10.53555/jaes.v22i1.107

Cross-Border Payment Infrastructure and International Business In Asia: A Narrative Review Of SWIFT’s Operational And Regulatory Challenges
type: item
description: International business increasingly relies on cross-border payment systems to facilitate trade, investment, and global supply chain coordination. Payment infrastructures play a critical role in shaping transaction efficiency, regulatory compliance, and access to international markets, particularly in rapidly growing Asian economies. This study offers a narrative review of cross-border financial transactions conducted through global financial messaging networks, examining the operational and regulatory challenges that influence sustainable entrepreneurship in Asia. The review highlights persistent operational frictions, including transaction complexity, processing delays, cost inefficiencies, and uneven technological capacity across countries. These challenges are compounded by regulatory pressures related to financial integrity, sanctions enforcement, and data governance, which collectively increase compliance burdens for firms and financial institutions. The analysis further demonstrates that such constraints disproportionately affect small and medium-sized enterprises and sustainability-oriented ventures, limiting their ability to participate effectively in international business and sustainable trade. By integrating perspectives from international business, financial infrastructure, and sustainability-oriented entrepreneurship research, the study underscores the interconnected nature of payment efficiency, regulatory governance, and entrepreneurial resilience. Emerging technological and strategic responses aimed at improving transparency, speed, and reliability in cross-border transactions are also discussed. The study concludes that enhancing payment system efficiency and regulatory coordination is essential for supporting sustainable entrepreneurship and inclusive economic development across Asia.
subject: Articles
  topic: section
subject: Cross-border payments, International business, Sustainable entrepreneurship, Financial infrastructure, Asia
  topic: keywords
creator: Anuveeta Datta Chowdhury
creator: Dr. Shyam Singh
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by/4.0
date: 2026-01-20
publication date: 2026-01-20
starting page: 52
ending page: 63
doi: 10.53555/jaes.v22i1.106

Social Media, Peer Influence, and Sustainable Entrepreneurial Decision-Making among Gen Z in India
type: item
description: The paper focuses on the impact of social media and peer effects in defining sustainable entrepreneurship and innovation-driven decision-making among the Generation Z entrepreneurs and early-stage innovation participants in India. The study design is a mixed-method research design to integrate both quantitative survey data (N = 50) and qualitative data to determine the behavioural patterns and perception drivers that determine entrepreneurial financing and sustainability-focused decisions. The findings reveal that younger Gen Z participants are significantly more susceptible to externally influenced decision-making, as evidenced by strong association between demographic factors and unsustainable entrepreneurial decision outcomes (χ² = 16.55, p < 0.001). A substantial proportion of respondents reported experiencing unsustainable entrepreneurial decision outcomes (64%) and modifying their entrepreneurial financing and sustainability-oriented decisions (66%) due to social media discussions and peer influence. Fear of Missing Out (FOMO) emerged as a critical psychological driver, increasing reliance on digital financial, entrepreneurial influencers, trend-based decision-making, and social media engagement. High-FOMO individuals were significantly more likely to follow influencer advice (F = 14.49, p < 0.001) and prioritise trending investments. Comparative analysis further indicates that participants relying on fundamental analysis exhibit greater behavioural stability than socially influenced participants, despite similar financial outcomes. The time spent on social media showed no significant relationship with investment intensity, suggesting that exposure does not directly translate into financial action. The study highlights behavioural vulnerabilities among digitally native Gen Z entrepreneurs and underscores the need for targeted financial literacy initiatives, regulatory oversight of finfluencer content, and responsible digital investment practices.
subject: Articles
  topic: section
subject: social media influence, peer effects, Fear of Missing Out (FOMO), Gen Z entrepreneurial, decision behaviour, behavioural finance, financial literacy
  topic: keywords
creator: Dr. Rimi Moitra
creator: Harsheen Kaur
creator: Shreya Bajpeyee
creator: Ashmi Jain
creator: Preesha Chudasama
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by/4.0
date: 2026-01-21
publication date: 2026-01-21
starting page: 37
ending page: 51
doi: 10.69980/drtb2241

Entrepreneur’s Perspective Towards Local Craft Governance Under ODOP Scheme With Special Reference To Glassware Industry In Firozabad
type: item
description: This research looks into how local crafts are regulated under the One District, One Product (ODOP) initiative from the perspective of glassware sector business owners in Firozabad, Uttar Pradesh. The ODOP initiative was launched in order to support Indian districts' industries and aims to improve local craftspeople's access to markets, infrastructure, and business support. The research seeks to understand the entrepreneurial viewpoint on policy application, business sustainability, and market dynamics within the framework of ODOP. 54 entrepreneurs participated in a survey aimed at collecting information on the firm's demographics, product specialization, worker characteristics, and awareness of the ODOP program. The findings indicate that a significant portion of businesses are managed by educated, reasonably youthful, family-oriented individuals. Although there has been a great deal of innovation in product design, problems like inadequate policy execution and a lack of awareness of the ODOP system persist. The study's conclusion includes suggestions for improving awareness campaigns, building capacity, and offering infrastructure support to promote the growth of the glassware industry under the ODOP system.
subject: Articles
  topic: section
subject: Product Specialization, Business Sustainability, Firozabad, Local Craft Governance, Entrepreneurship, Policy Implementation, ODOP Scheme, Glassware Industry.
  topic: keywords
creator: Dr. Divya Singh
creator: Dr. Shefali Panwar
creator: Dr. Aastha Sawhney
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by/4.0
date: 2026-01-20
publication date: 2026-01-20
starting page: 29
ending page: 36
doi: 10.53555/jaes.v22i1.102

Impact Of Artificial Intelligence On Entrepreneurial Decision-Making In Emerging Asian Markets: An Integrative Conceptual Review
type: item
description: The influence of artificial intelligence on entrepreneurship is shaping how businesses make decisions concerning opportunity recognition, risk assessment, and allocation of resources. While the changing influence of artificial intelligence on entrepreneurship is receiving increased attention, studies remain compartmentalised even though the field of entrepreneurship is primarily focusing on advanced economies. There is inadequate understanding of how institutional complexity, resource constraints, and regulatory varying economies influence the use of technology in entrepreneurship within emerging Asia. To address this imbalance in the field, the current study aims to develop a conceptual understanding of how artificial intelligence affects entrepreneurial decision-making within the context of emerging Asia. To this end, the current study adopts a structured conceptual literature review approach to analyse the 74 articles obtained from the Scopus database that were previously peer-reviewed. This study aims to integrate the findings within the entrepreneurship, information systems, and management literature to synthesise the findings to recognise the key patterns and the pertinent theories that exist on the adoption of artificial intelligence and the decision-making processes that are undergone. The study thus develops an interdisciplinary conceptual framework that seeks to synthesise the drivers of the adoption of artificial intelligence, the capabilities of AI, the domains of entrepreneurial decision-making, the contextual moderators, the cognitive mediation, the ethical and regulatory governance. What the framework shows is that artificial intelligence is a support system to assist the entrepreneur in decision-making processes which aids in entrepreneurship rather than creating a new system that takes over the decision-making processes of the entrepreneur, while the organisation, cognition, and the environment in which the functions.
subject: Articles
  topic: section
subject: Entrepreneurship, information systems, artificial intelligence, entrepreneurial decision-making, AI capabilities.
  topic: keywords
creator: Dr Shailashree K
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by/4.0
date: 2026-01-20
publication date: 2026-01-20
starting page: 18
ending page: 28
doi: 10.53555/jaes.v22i1.101