Our Objectives

The Journal publishes and fosters discussion on international, cross-cultural, Asian and Global, and comparative academic research about entrepreneurs and entrepreneurship educators, including corporate ''intrapreneurs'' .

We hope to create a robust academic discussion forum to discover, debate and report on, the cutting edge developments in practical entrepreneurship and sustainable enterprise peformance and education in for-profit, non-profit and state-operated organizations worldwide, with a special emphasis on achievements which have originated in, are attributable to, or can enhance firms' performances in, Asia and Oceania.

Featured Article: Traditional Societies and Entrepreneurship - An analysis of Australian and Tanzanian Businesses

Dr Gido Mapunda, School of Management, University of South Australia - Adelaide

Traditional cultures are under increasing pressure to build ample and sustainable business enterprises to better provide economic development and social advancement for its citizens. Pressure comes from within as well as from outside such societies. There is pressure from inside such societies in that citizens are now more aware than ever before of how other people in other parts of the world live - other people elsewhere have more robust economies and hence lifestyles. There is also external pressure to the extent that external financial institutions and Organisation for Economic Cooperation and Development (OECD) nations impose conditions on these societies. The paper argues that individuals and groups in traditional societies are becoming increasingly aware of the need for sustainable holistic economic development and social advancement. To that end, the paper examines the evolution of grassroots small business initiatives in South Australia and Tanzania, with Special focus on the specific processes that facilitate or hinder successful entrepreneurship in these societies.

Featured Author: Meet Nelson Ndubisi

Associate Professor Nelson Oly Ndubisi is Associate Professor in Management at the School of Business, Monash University Malaysia. Prior to joining Monash Malaysia in December 2004, he was the Head of Postgraduate Studies and Research at the Labuan International Campus of the University of Malaysia Sabah. Professor Ndubisi's research interests lie in the following areas: SME-Entrepreneurship Technology Adoption, SME-Entrepreneurship Competitiveness and Sustainability, SME-Entrepreneurship Marketing Strategies, Customer Relationship Management in SMEs and Entrepreneurial Ventures.

In this Issue, Professor Ndubisi writes about the EFFECT OF PERCEPTION AND PERSONAL TRAITS ON COMPUTER TECHNOLOGY ADOPTION BY WOMEN ENTREPRENEURS IN MALAYSIA.

Featured Member of the Editorial Panel: Meet Sara Carter

Professor Sara Carter is the Director, Entrepreneurship Centre, Department of Management and Organization, University of Stirling, Stirling, Scotland. Her research focuses on entrepreneurship and the small firms sector. A core theme of Dr Carter's work examines the issues facing different entrepreneurial groups, particularly women, rural business owners and portfolio entrepreneurs. More recently her research has focused on the strategic performance barriers affecting small firms. These issues are central to the economic policy agenda and her work has been supported by grants from a range of funding organisations. Since 1999, she has directed the UK's largest business survey programme 'Lifting the Barriers to Growth in UK Small Businesses'. These biennial surveys are based 20,000 responses, have a circulation of 250,000 and have been described by the Minister for Small Firms as being ³the bedrock of government policy for the small firms sector in the UK² (Nigel Griffiths, 2002).

Overview of the Material we Look for

This Journal summons the practitioner and researcher in sustainable entrepreneurship strategies, to share achievements, to debate prior research and to present new findings, to a global audience of CEOs, educators, academics and government officials.

Why our Students are Most Important

Best-performing firms depend on a continuing source of superbly talented young managers; educators worldwide struggle with offering students opportunities to gain practical experience during their studies; and the best and brightest students are desperate to gain access to the 'right' employers. Before this backdrop, the Journal intends to debate issues, among others, which will reconcile these positions and assist with a dialogue from which will hopefully emerge a working approach to generate superbly qualified young talent for the winning businesses in the future.

The Journal of Asia Entrepreneurship and Sustainability supports SIFE Philippines (Students in Free Enterprise, Manila) SIFE is committed to teaching Free Enterprise, Ethics and Sustainability in 50 countries. http://www.sife.org

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