Vol. 22 No. 2 (2026): The Journal of Asia Entrepreneurship and Sustainability

Articles

• Adoption of Industry 4.0 Technologies in E-Retailer Supply Operations and its Implications for Customer satisfaction and Sustainability

  Dr. Alex Nero (Author)

  01-13

  • pdf

• Entrepreneurial Marketing Strategies and Business Innovation: A Study of Market Orientation and Opportunity Recognition in Emerging Economies

  Dr. Abhilash N, Shilpi Dubey, Raj Kumar Singh, Dr. Mohammad Zia, Dr. Amit Kansal (Author)

  14-23

  • pdf

• Mindful Technology Use and Sustainable Economic Behavior: A Moderated Mediation Model

  Adarsh Garg, Manisha Singh, Amrita Jain (Author)

  24-39

  • pdf

• Bridging The Intention–Action Gap: Psychological And Contextual Determinants Of Social Entrepreneurial Intention Among University Students

  Dr. Monalika Dey (Author)

  40-43

  • pdf

• Emerging Financial Scams In The Indian Banking Sector: Challenges And RBI’s Preventive Framework

  Dr. Richa Singhal, Priyanka Bargujar (Author)

  44 - 54

  • pdf

• Role Of Green HRM In Reducing Workplace Carbon Footprint: An Empirical Study

  Paras Gupta, Dr. Gaurav Jaiswal (Author)

  55-63

  • pdf

• Influence of cognitive dissonance on Maritime Industry Safety Culture,  Marine Accidents & Casualty, Human Factor and Safety Engineering

  Capt. Vivek Trivedi, Dr. Vijaykumar D. Patel, Dr. Kishore Barad (Author)

  64-71

  • pdf

• Understanding Farmers’ Continuance Intention To Use The Electronic National Agriculture Market (E-NAM): A Theory Of Planned Behaviour Perspective

  Toffan Sahu, Dr. Vilas (Author)

  72-84

  • pdf