Entrepreneurship And Economic Development: A Study Of Emerging Business Models In India

Authors

  • Praveendas K Author
  • Dr. Kanika Mittal Author
  • Dr. Prayash Baruah Author
  • Dr Partha Pratim Chakraborty Author
  • Dr. Sayak Gupta Author
  • Dr Pinkey N Bhardwaj Author

DOI:

https://doi.org/10.69980/422j3q25

Keywords:

Entrepreneurship, Emerging Business Models, Economic Development, Digital Infrastructure, Inclusive Innovation

Abstract

Entrepreneurship has emerged as a pivotal driver of economic development in India, particularly through innovative and inclusive business models that are reshaping traditional industry dynamics. With government initiatives like Digital India and Start-up India catalyzing structural transformation, the entrepreneurial ecosystem has expanded significantly across sectors such as fintech, agritech, digital handicrafts, and sustainability ventures. The study investigates how emerging business models contribute to India’s economic growth, employment generation, and regional inclusion. Using a qualitative exploratory research design, the study engaged 60 participants, including entrepreneurs, investors, policy advisors, and incubator managers, through semi-structured interviews. Thematic analysis was applied to identify critical patterns, supported by secondary data from policy documents and academic literature. Findings reveal that digital infrastructure, AI adoption, and policy support serve as key enablers of entrepreneurial success, particularly in urban centers. Conversely, challenges such as limited access to capital, regulatory complexity, and digital literacy gaps remain pervasive in rural and semi-urban contexts. Notably, the study highlights a rising trend in women-led ventures and grassroots innovation, emphasizing the growing inclusivity of India’s startup ecosystem. The study concludes that entrepreneurship in India is evolving toward a more inclusive, technology-driven, and regionally distributed model. To sustain and scale this momentum, targeted policy interventions, inclusive financial mechanisms, and regional ecosystem development are essential. The research contributes valuable insights into entrepreneurial strategies and policy recommendations, while also identifying areas for future academic inquiry.

Author Biographies

  • Praveendas K

    Assistant Professor, Central University of Karnataka, Kalburagi Email Id: praveendask2@gmail.com

  • Dr. Kanika Mittal

    Assistant Professor, MMIM, Maharishi Markandeshwar (Deemed to be University) Mullana, Ambala (Haryana), Email Id: kanika.mittal35@yahoo.com Orcid Id: 0009-0001-3083

  • Dr. Prayash Baruah

    Assistant Professor, Department of Business Administration, Tezpur University, Email Id: prayashb@tezu.ernet.in, Orcid Id: 0000-0003-2206-7508

  • Dr Partha Pratim Chakraborty

    Associate Professor, DBS Global University, Dehradun, Uttarakhand, India, Email Id: partha@parthapc.in, Orcid id: https://orcid.org/0000-0002-6425-7564

  • Dr. Sayak Gupta

    Assistant Professor, Department of Management, Netaji Subhas University, Jamshedpur, Email Id: cal.sayak@gmail.com, Orcid Id: 0009-0000-3057-2497

  • Dr Pinkey N Bhardwaj

    Assistant Professor, Head of Department Marketing, Aditya School of Business Management, Email Id: pinkey73@gmail.com

References

1. Bhatia-Kalluri, A. (2021). E-commerce for Rural Micro-Entrepreneurs: Mapping Restrictions, Ecologies of Use and Trends for Development. arXiv preprint arXiv:2108.09759.

2. Bhore, M. B., Tapas, P., Gotise, P., & Chinmulgund, A. (2025). The juggling act: Gen Z’s approach to moonlighting and full-time work. International Journal of Organizational Analysis, 33(4), 699-717.

3. Biswas, S. (2021). She Innovates-Female owner and firm innovation in India. arXiv preprint arXiv:2109.09515.

4. Cappelli, P., Singh, H., Singh, J., & Useem, M. (2010). The India way: Lessons for the US. Academy of Management Perspectives, 24(2), 6-24.

5. Chopra, S. (2024). The Growth of Start-ups in India: A Comprehensive Analysis. Tạp chí Khoa học và kỹ thuật trường Đại học Bình Dương, 7(2).

6. Devender, K., Kafila, Goli, G., & Shravan, M. (2025). Bibliometric trends in SMEs financial literacy research from 2021 to 2024. Future Business Journal, 11(1), 69.

7. Goyal, M., & Prakash, P. (2023). Unboxing Bengaluru: The City of New Beginnings. Penguin Random House India Private Limited.

8. Gupta, P., & Raghuvanshi, A. (2024). A Study on Emerging Trends in Startups in India. International.

9. Karn, A., Kumari, P., Bhattacharya, N., & Anand, A. (2025). Identifying and Leveraging Untapped Opportunities in Jharkhand's Management Education Market. Available at SSRN 5265557.

10. Khanna, T. (2018). Trust: Creating the foundation for entrepreneurship in developing countries. Berrett-Koehler Publishers.

11. Kumar, N. (2024). Manufacturing-led transformation for realizing India’s 2047 Vision in the context of a fractured trading system: challenges, opportunities, and strategic interventions. Indian Economic Review, 59(Suppl 1), 155-176.

12. Kumar, R. (2025). MAKE IN INDIA: CHALLENGES AND OPPORTUNITIES.

13. Panagariya, A. (2010). India: The emerging giant. Oxford University Press.

14. Parayil, A. A. (2025). Impact of Labor Migration on Household Welfare: A Case Study of Keralite Expats in Qatar (Master's thesis, Hamad Bin Khalifa University (Qatar)).

15. Punia, K. (2023). WEP (Women Entrepreneurship Platform): Top Business Ideas for Women Entrepreneurship in India.

16. Raju, K., & Rao, P. J. A PARADIGM SHIFT IN INDIAN ECONOMY PLANNING: ASSESSING THE TRANSITION FROM THE PLANNING COMMISSION TO NITI AAYOG.

17. Raviprakash, N., Damani, S., Chatterjee, A., Joshi, M., & Agrawal, P. (2019). Using AI for Economic Upliftment of the Handicraft Industry. arXiv preprint arXiv:1907.02014.

18. Saqib, N., & Satar, M. S. (2021). Exploring business model innovation for competitive advantage: a lesson from an emerging market. International Journal of Innovation Science, 13(4), 477-491.

19. Sharma, P. K. (2017). Fintech ecosystem in India.

20. Shekhar, S., Dhir, S., Gomes, J., & Jayaram, B. (2023). Academic bioinformatics activities joining hands with entrepreneurial ventures: a way to go in life science research (case studies from Indian academia, start-ups and the life science sector). International Journal of Research, Innovation and Commercialisation, 5(1), 70-105.

21. Singh, U. K. (2024). Implementation of Sustainable Development Goals in India: Progress and Challenges. Regional Dimensions of Human Development in India and South Africa: Through Sustainable Development Goals, 39-91.

22. Soni, R., Schimmel, K., Slack, F., & Nicholls, J. (2025). India’s Entrepreneurial Awakening: Navigating Geopolitical Shifts and Domestic Policy Reforms. Administrative Sciences, 15(4), 122.

23. Surana, K., Singh, A., & Sagar, A. D. (2020). Strengthening science, technology, and innovation-based incubators to help achieve Sustainable Development Goals: Lessons from India. Technological Forecasting and Social Change, 157, 120057.

24. Vijayakumar, A. AI Ethics for the Global South: Perspectives, Practicalities, and India’s role.

25. Vijayan, A. (2019). Digital India-A roadmap to sustainability. International Journal of Innovative Technology and Exploring Engineering, 8(5), 571-576.

26. YOGANANDHAM, G. (2025). INDIA’S DECADE OF ECONOMIC TRANSFORMATION: EVALUATING GROWTH, REFORMS, AND CHALLENGES FROM 2014 TO 2024-A COMPREHENSIVE THEORETICAL ASSESSMENT. Journal For Basic Sciences ISSN NO, 1006, 8341.

Downloads

Published

2025-11-06

How to Cite

Entrepreneurship And Economic Development: A Study Of Emerging Business Models In India. (2025). Journal of Asia Entrepreneurship and Sustainability, 21(3), 175-186. https://doi.org/10.69980/422j3q25