Vol. 21 No. 2 (2025): The Journal of Asia Entrepreneurship and Sustainability

Articles

• The Impact of Social Media Influencers on Consumer Purchase Decisions in India

  Dr. Mrinal Gaurav (Author)

  01-07

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• Tourism Informatics for Environmental Sustainability: Current Landscape and Future Directions

  Ginu Philip, Dr. S. Rajendran (Author)

  08-18

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• The Role Of Gold As A Safe Haven Asset During Financial Crises: Evidence From The Covid-19 Pandemic & The 2008 Global Financial Crises

  Dr. Sebastian K. S, Ms. Reenu Maria Vinod, Ms. Jeeva Theresa Jose (Author)

  19-24

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• Green Escapes: Nurturing Positive Perceptions for Sustainable Nature-Based Tourism Marketing

  Paramjeet Kumar, Dr. Sharad Kumar Kulshreshtha (Author)

  25-32

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• Workplace Motivation And Job Satisfaction: A Comparative Study Of Public And Private Sector Employees

  Sunita Mehta, Surya Kant Sharma, Dr. Anviti Rawat, Dr. Sheetal Bhasin Kapoor, Nazia Qureshi, Prof Raj Kumar Singh (Author)

  33-43

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• Social Media Strategies and Brand Engagement Among Asian Entrepreneurs: A Digital Marketing Perspective

  Dr. Pinaki Ghosh, Praveendas K, Dr. Priyanka Shrivastava, Advocate Varun Goel, Dr. Suhas Durgadasrao Pathak, Radhika Sandhad (Author)

  44-51

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• Career Dilemma: Balancing Ambition and Workplace Culture

  Ranjana Mary Varghese, Ariba Khan, Shilpy Kumari, Shiuli Basu, Sohini Basu (Author)

  52-58

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• Family Dynamics, Mental Health, and Pathways to Inclusive & Sustainable Entrepreneurship among LGBTQ+ Youth in India

  Dr. Ranna Bhatt, Dr. Mihir Shah, Dr. Pooja Sharma, CA Dr Minouti Jani (Author)

  59-73

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• The Effectiveness of Sustainable Advertising in Emerging Markets: A Systematic Review

  Annu Priya, Prof. Sujit Kumar Dubey (Author)

  74-78

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• Strategic Marketing Of Meghalaya Tourism: A Conceptual Framework For Sustainable Development

  Wallamkupar Dkhar, Dr. Benjamin .F. Lyngdoh (Author)

  79-90

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• Startups in God’s Own Country: A Study of Entrepreneurial Ecosystem in Kerala

  Sajeev Kumar A P, Dr. N Shanmugam, Dr. Madhusoodanan Kartha N V (Author)

  91 - 100

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• Assessing the Influence of Digital Divide on Employees of Indian Financial Institutions

  Raj Arora, Dr Gautam Agrawal (Author)

  101 - 107

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• Corporate Social Responsibility as a Strategic Tool for Sustainable Growth: A Comparative Study of Startups in India and Southeast Asia

  Dr Sunil Saxena, Dr. Kavita Pandey, Dr.Jyoti Prasad Kalita, Sandeep Kumar Singh, Pinkesh Kumar, Dr Kirti Udayai (Author)

  108-116

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